Social Media in Emergencies: risks and challenges

Anahi Ayala Iacucci Senior Innovation Advisor

aayala@internews.org

WHY SOCIAL MEDIA?

Information Ecosystems

• What tools each actor uses , how and why

• Who are the actors involved in the information exchange at all levels

• Who are the influencers in the information exchange

• Who are the trusted sources of information

Trust Influence

ToolsActors

What happen when an emergency strike?

Infrastructure

Tools

Actors

Use it all!

BEYOND INFORMATION EXCHANGE

Earthquake in China, 2013

Earthquake in Haiti, January 2010

Eruption of the Mount Merapi volcano in Indonesia in 2006

Eruption of the Mount Merapi volcano on Java, Indonesia in 2006

Tzunami and Earthquake in Japan, 2011

The organized anarchy of emergency response

WHAT’S MISSING?

Who’s missing?

AND HOW ABOUT DATA?

THANK YOU!

ANAHI AYALA IACUCCIAAYALA@INTERNWES.ORG

@ANAHI_AYALA@INFO_INNOVATION