Tweets, Likes & Blogs: Creating and Managing Your Professional Reputation

June 13, 2012Eileen O’BrienDirector, Search & Innovation

“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”

Groundswell by Charlene Li & Josh Bernoff

What Is Social Media?

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Social Media Explosion

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• Social media is not a strategy, but a tactic• Start with an objective, create a strategy and

determine the best tactics• What do you want to accomplish?

New job or promotion Increased industry visibility Increased knowledge

• Measure success

Social Media is a Tactic

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Search Yourself

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• Set up a free Google alert on your name• Squat on your name on social media platforms:

http://namechk.com tells you what’s available• Use consistent photo, name and profile

The Basics

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• Follow your company’s social media policyRoche example: http://Roche.com/socialmedia http://Roche.com/social_media_guidelines.pdf

• Be transparent • State that opinions are your own

Caveats

Just Jump In

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LinkedIn

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• Professional photo

• Personalized URL Linkedin.com/in/name

• Link to all sites

• Embed blog

• Status updates Consider linking Twitter

• Can show books reading, trips

Leverage LinkedIn

Leverage LinkedIn Groups

Facebook

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• Claim personal URLwww.Facebook.com/YourName

• Friends & family• Causes / communities• Hobbies

Facebook

YouTube

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• Second largest volume of searches• Free, customized channel: http://YouTube.com/HBAnet

The Value of YouTube

Blogging

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• Excellent for search• Enables thought leadership• Leverage content fully• Sites will repost content• If too time consuming,

consider: Guest blogging Combine forces with others Comment on other blogs

The Value of Blogging

Image courtesy of Sasha Wolff on Flickr

Google+

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• 100M early adopters• Requires content &

engagement• Good for search

The Value of Blogging

Image courtesy of Sasha Wolff on Flickr

• Google search results show my photo and link

Allows Personalized Blog Search Results

Image courtesy of Sasha Wolff on Flickr

Twitter

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What’s Twitter?

A free social networking & microblogging service that allows users to send updates, or tweets (text-based posts up to 140 characters long), to anyone who opts to receive them.

140M users send 340M tweets per day.

Asks: What’s Happening?

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Image courtesy of Robert Scoble on Flickr

Twitter Profile Example

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Use Twitter interface • Download TweetDeck for free or use HootSuite.com

Columns for all friends, mentions, direct messages

Twitter Profile ExampleTwitter: How To Use It

• @eileenobrien in a message brings it to my attention : this is a “mention”

• D eileenobrien in a message is a private “direct message,” or DM

• RT is a ReTweet (rebroadcast of a message)• MT is a Modified Tweet (edited rebroadcast message)

Twitter: The Vernacular

• Use hashtags # for easy searching or curating of information

• Check out: #socpharm, #hcsm, #hcsmeu, #mhealth• Hashtags.org: to find a hashtag topic or to see what a

hashtag means

Twitter Hashtags

Get a free http://bit.ly account to shorten URLs which tracks how many times your link is clicked

URL Shorteners

• Thought leadership and cause enthusiasts• Search on topics of interest• Look at who others follow• Take your time

Twitter: Who to Follow

Tweetchat: discussion about a specific topic at a preassigned day/time• http://bit.ly/twitterchats • #SocPharm: first Wednesday of

every month 8-9 pm EST

Tweetchats

• Quality over quantity• When you follow someone send a tweet• Search on topic & answer questions• Live-tweet conferences• Engage, say thank you• Add yourself to yellow pages

www.twellow.com www.wefollow.com

Twitter: How to Get Followers

Slideshare

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• Free account, post and tag presentations• Access this presentation on

http://slideshare.net/sireninteractive

SlideShare.net

Summary

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• Fit it into what you’re already doing• Small chunks of time• Focus on your goal• Measure your efforts to see what’s working• Use social media to curate content• It’s a worthy investment

How Do You Find The Time?

• Social media is all about being human, so have personality

• Never say anything you wouldn’t say in front of your mother

• It’s all about building relationships• Treat others with respect• Be generous• Add value

Golden Rules

Questions?

Eileen O’BrienEOBrien@sireninteractive.comhttp://Twitter.com/EileenOBrien http://LinkedIn.com/EileenOBrien http://sirensong.sireninteractive.com

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