Social Media for Professional Use
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Tweets, Likes & Blogs: Creating and Managing Your Professional Reputation June 13, 2012 Eileen O’Brien Director, Search & Innovation
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Have you ever wondered what the purpose is in utilizing social media tools such as Facebook, LinkedIn, and Twitter and what makes each tool worthwhile to use? This presentation will help to demystify social media tools and technology and provide practical advice in creating, marketing and managing an online personal brand
Transcript of Social Media for Professional Use
Tweets, Likes & Blogs: Creating and Managing Your Professional Reputation
June 13, 2012Eileen O’BrienDirector, Search & Innovation
“A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations”
Groundswell by Charlene Li & Josh Bernoff
What Is Social Media?
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Social Media Explosion
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• Social media is not a strategy, but a tactic• Start with an objective, create a strategy and
determine the best tactics• What do you want to accomplish?
New job or promotion Increased industry visibility Increased knowledge
• Measure success
Social Media is a Tactic
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Search Yourself
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• Set up a free Google alert on your name• Squat on your name on social media platforms:
http://namechk.com tells you what’s available• Use consistent photo, name and profile
The Basics
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• Follow your company’s social media policyRoche example: http://Roche.com/socialmedia http://Roche.com/social_media_guidelines.pdf
• Be transparent • State that opinions are your own
Caveats
Just Jump In
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• Professional photo
• Personalized URL Linkedin.com/in/name
• Link to all sites
• Embed blog
• Status updates Consider linking Twitter
• Can show books reading, trips
Leverage LinkedIn
Leverage LinkedIn Groups
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• Claim personal URLwww.Facebook.com/YourName
• Friends & family• Causes / communities• Hobbies
YouTube
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• Second largest volume of searches• Free, customized channel: http://YouTube.com/HBAnet
The Value of YouTube
Blogging
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• Excellent for search• Enables thought leadership• Leverage content fully• Sites will repost content• If too time consuming,
consider: Guest blogging Combine forces with others Comment on other blogs
The Value of Blogging
Image courtesy of Sasha Wolff on Flickr
Google+
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• 100M early adopters• Requires content &
engagement• Good for search
The Value of Blogging
Image courtesy of Sasha Wolff on Flickr
• Google search results show my photo and link
Allows Personalized Blog Search Results
Image courtesy of Sasha Wolff on Flickr
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What’s Twitter?
A free social networking & microblogging service that allows users to send updates, or tweets (text-based posts up to 140 characters long), to anyone who opts to receive them.
140M users send 340M tweets per day.
Asks: What’s Happening?
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Image courtesy of Robert Scoble on Flickr
Twitter Profile Example
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Use Twitter interface • Download TweetDeck for free or use HootSuite.com
Columns for all friends, mentions, direct messages
Twitter Profile ExampleTwitter: How To Use It
• @eileenobrien in a message brings it to my attention : this is a “mention”
• D eileenobrien in a message is a private “direct message,” or DM
• RT is a ReTweet (rebroadcast of a message)• MT is a Modified Tweet (edited rebroadcast message)
Twitter: The Vernacular
• Use hashtags # for easy searching or curating of information
• Check out: #socpharm, #hcsm, #hcsmeu, #mhealth• Hashtags.org: to find a hashtag topic or to see what a
hashtag means
Twitter Hashtags
Get a free http://bit.ly account to shorten URLs which tracks how many times your link is clicked
URL Shorteners
• Thought leadership and cause enthusiasts• Search on topics of interest• Look at who others follow• Take your time
Twitter: Who to Follow
Tweetchat: discussion about a specific topic at a preassigned day/time• http://bit.ly/twitterchats • #SocPharm: first Wednesday of
every month 8-9 pm EST
Tweetchats
• Quality over quantity• When you follow someone send a tweet• Search on topic & answer questions• Live-tweet conferences• Engage, say thank you• Add yourself to yellow pages
www.twellow.com www.wefollow.com
Twitter: How to Get Followers
Slideshare
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• Free account, post and tag presentations• Access this presentation on
http://slideshare.net/sireninteractive
SlideShare.net
Summary
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• Fit it into what you’re already doing• Small chunks of time• Focus on your goal• Measure your efforts to see what’s working• Use social media to curate content• It’s a worthy investment
How Do You Find The Time?
• Social media is all about being human, so have personality
• Never say anything you wouldn’t say in front of your mother
• It’s all about building relationships• Treat others with respect• Be generous• Add value
Golden Rules
Questions?
Eileen O’[email protected]://Twitter.com/EileenOBrien http://LinkedIn.com/EileenOBrien http://sirensong.sireninteractive.com
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