Post on 11-May-2015
description
Social Media for Community Leaders
Leadership North CountyMay 21, 2009
Julie Wright, President
www.twitter.com/juliewright
www.twitter.com/juliewright
Who’s using Twitter? #1 Twitter demographic? • 18-24• 25-34 • 35-44• 45-54 • 55-64
Survey says? … 45-54!9.3 million unique US users/Mar
17 million unique US users/Apr
www.twitter.com/juliewright
Who’s getting on Facebook?
200 million users104 million visitors/mo
www.twitter.com/juliewright
Who’s using LinkedIn? Plaxo?
LinkedIn use has more than doubled in the past year.
www.twitter.com/juliewright
Social media is influential …
• More people turn to family, friends, coworkers, social /virtual networks, and blogs for info.
• Mass media influence flat or shrinking.
www.twitter.com/juliewright
Trend in social vs traditional media
• As social media grows, traditional media shrinks:• Christian Science Monitor: now online, prints 1/wk• Rocky Mountain News, Denver: closed• Seattle Post-Intelligencer: closed• LA Times, Chicago Tribune: bankrupt, for sale• San Diego Union-Tribune: shell of former self• Today’s Local News: closed• Décor & Style: closed
www.twitter.com/juliewright
Social media spreads ideas/opinions…
So What is Social Media?
It’s a Process.• New, efficient way to get a lot of things done:
• Professional development / being in the know• Expanding network / influence• Community outreach / involvement• Sharing / publicizing your news directly• Fundraising• Business Development / Marketing
Social Media Tools
Becoming more professional with company pages or group pages:
• Start a profile• Become a fan• Join a group• Create co or tech page or group
• Comment, upload links / events, etc.
• 500 results for N. County
Social Media Tools
35% of users Tweet only during business hours:
• Start a profile• Participate• Experiment
Social Media Tools
Connects professionals specifically:
• Start profile• Participate• Search/Connect
• N. San Diego:• 6,300 people• 15 groups
Social Media Tools
•Consolidates all your social media activity into a feed.•And your friends’ activity too.
Target and reach more people farther, faster
Case #1: Build Community in 6 Wks or Less (Agency program for client)
I shared it BEFORE…
Case #2: This Presentation
And I will share it AFTER… 100s of people will see it…
Case #2: This Presentation, cont’d
•Sample social media policies:•http://123socialmedia.com/2009/01/23/social-media-policy-examples/
•San Diego media on Twitter:•http://wrightoncommunications.blogspot.com/2009/03/san-diego-media-on-twitter-part-ii.html
•Twitter tools:•http://wrightoncommunications.blogspot.com/2009/03/tools-for-twittering.html
•San Diego Bloggers:•http://blog.meetup.com/403/members/
Social Media Resources
www.wrightoncomm.com
Thanks and let’s connect:
Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawrightEmail: jwright@wrightoncomm.com Cocktails:
Closing Thoughts