Social Media For Community Leaders Ss
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Social Media for Community Leaders Leadership North County May 21, 2009 Julie Wright, President www.twitter.com/ juliewright
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Leadership North County is a nine-month community leadership program. Julie Wright of (W)right On Communications presented on the topic of emerging media focusing on social media and social networks for advancing your message.
Transcript of Social Media For Community Leaders Ss
Social Media for Community Leaders
Leadership North CountyMay 21, 2009
Julie Wright, President
www.twitter.com/juliewright
www.twitter.com/juliewright
Who’s using Twitter? #1 Twitter demographic? • 18-24• 25-34 • 35-44• 45-54 • 55-64
Survey says? … 45-54!9.3 million unique US users/Mar
17 million unique US users/Apr
www.twitter.com/juliewright
Who’s getting on Facebook?
200 million users104 million visitors/mo
www.twitter.com/juliewright
Who’s using LinkedIn? Plaxo?
LinkedIn use has more than doubled in the past year.
www.twitter.com/juliewright
Social media is influential …
• More people turn to family, friends, coworkers, social /virtual networks, and blogs for info.
• Mass media influence flat or shrinking.
www.twitter.com/juliewright
Trend in social vs traditional media
• As social media grows, traditional media shrinks:• Christian Science Monitor: now online, prints 1/wk• Rocky Mountain News, Denver: closed• Seattle Post-Intelligencer: closed• LA Times, Chicago Tribune: bankrupt, for sale• San Diego Union-Tribune: shell of former self• Today’s Local News: closed• Décor & Style: closed
www.twitter.com/juliewright
Social media spreads ideas/opinions…
So What is Social Media?
It’s a Process.• New, efficient way to get a lot of things done:
• Professional development / being in the know• Expanding network / influence• Community outreach / involvement• Sharing / publicizing your news directly• Fundraising• Business Development / Marketing
Social Media Tools
Becoming more professional with company pages or group pages:
• Start a profile• Become a fan• Join a group• Create co or tech page or group
• Comment, upload links / events, etc.
• 500 results for N. County
Social Media Tools
35% of users Tweet only during business hours:
• Start a profile• Participate• Experiment
Social Media Tools
Connects professionals specifically:
• Start profile• Participate• Search/Connect
• N. San Diego:• 6,300 people• 15 groups
Social Media Tools
•Consolidates all your social media activity into a feed.•And your friends’ activity too.
Target and reach more people farther, faster
Case #1: Build Community in 6 Wks or Less (Agency program for client)
I shared it BEFORE…
Case #2: This Presentation
And I will share it AFTER… 100s of people will see it…
Case #2: This Presentation, cont’d
•Sample social media policies:•http://123socialmedia.com/2009/01/23/social-media-policy-examples/
•San Diego media on Twitter:•http://wrightoncommunications.blogspot.com/2009/03/san-diego-media-on-twitter-part-ii.html
•Twitter tools:•http://wrightoncommunications.blogspot.com/2009/03/tools-for-twittering.html
•San Diego Bloggers:•http://blog.meetup.com/403/members/
Social Media Resources
www.wrightoncomm.com
Thanks and let’s connect:
Blog: wrightoncommunications.blogspot.com Twitter: twitter.com/juliewright LinkedIn: linkedin.com/in/julieawrightEmail: [email protected] Cocktails:
Closing Thoughts
