Post on 15-May-2015
description
Company Name Here
For Business
How To Use Social MediaLindy Asimus Design Business Engineering
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• Website
• Community Networks
• Groups
• Industry Experts
• YouTube
• Blogs
• Flickr
The New Marketplace
This is where buyers hang out
Is Social Networking A Fad?
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
“The social networking revolution is bringing a level of change akin to the development of the printing press.
We've got the same thing going on here in a completely different world, completely different set of challenges and opportunities, but it's the same idea - there's this new technology which is completely changing the way people communicate with each other and the way that organisations can interact with their customers.”
ACCENTURE Australia chief Jack Percy
Social Media Marketing
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
In Which World
Are You Living?
Social Media Marketing
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
The World As We Knew It Has Changed.
Same. With Difference
Why Would Business Use Social Media?
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Be Engaging
Be A Thought
Leader
The New Bush Telegraph
Drive Traffic To Your Website.
Establish Yourself As A Credible Expert
Develop Your Circle of Influence
Be Where Your Customers Can See You
Make Money & Build Influence
Facebook Vs Linkedin?
No Contest
Facebook: Where People Engage And Congregate
Linkedin: Your Professional Peer Network Made Visible
“Are You On Linkedin?”
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Is Social Media For My Business?
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
If you don’t care about your reputation… you may not need to understand social media
Is Social Media For My Business?
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
If you have no expertise in your area of business, you might not need social media
What can you add to help customers make good decisions?
In Your Local Market
Be Visible
Professional
Identity
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
Place Photo Here,Otherwise Dlete Box
The New Bush Telegraph
Right Now… Who Is Number 1? Who owns your industry niche?
Why not you?
1St Outcome To Achieve
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Be Visible
In The Connected World It Is Less About Who You Know More Who Knows You.
What Do You Stand For?
Be Known As The Someone Who Knows
Stuff Worth Knowing.
How To Use Social Media For Business
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Who Are You?
“Now …they take my card and check me out on Google before agreeing to have coffee with me.
If I’m not there, it’s like I’m INVISIBLE…”
Property Investment Consultant
Social Media Marketing
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Share What You Know
Listen Be Willing To Hear
1st Rule Of Social Media
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Nobody signs up to be spammed.
“Tonight’s BroadcastIs Cancelled.”
People Follow People.
How To Use Social Media For Business
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Content Marketing
The art of communicating with your customers and prospects
without selling
Social Media Marketing
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Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Business Decision Makers Surveyed Say
80% they prefer to get company information in a series of articles versus an advertisement
70% content marketing makes them feel closer to the sponsoring company
60% company content helps them make better product decisions
*Roper Public Affairs 2010
Marketing Is Impossible Without Great Content
Why Would Business Use Social Media?
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
“Marketers with blogs generate 67% more leads”
Hubspot
Blogging businesses get more leadsThe study points to the fact that bloggers with 24+ articles… are found to be updating their blogs quite often -- which in turn helps them generate Relevant traffic from referring sites. *2010 Survey Hubspot.com
How To Share Your Expertise
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Create quality content that is easy to readand speaks in a way people can understand.
Getting Started
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush TelegraphStart With A Purpose
Review Website - Make Sure It Works! Develop A Social Media StrategyAllocate A BudgetWho Will Manage It?How Will You Measure Results?Who Will Create The Content?Ways You Will Integrate Offline Your Social Media Policy
Platforms
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Which Are Right For You?
Linkedin Groups Blog FacebookTwitter YouTube
Integrate Your Business + Website + Your Marketing
+ Your Business Development
Online + Offline
Setting Up
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush TelegraphConsider These Issues
Setting Up
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush TelegraphEvery industry expert has special knowledge that the
general public doesn’t know but needs to.
We can forget that we know so much!
And we can forget that the public don’t know what we take for granted.
Add your unique voice.
Note: AUTHENTICITY – is the benchmark.
NO BS!
Quick Tips!
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Use A Brand Page for Facebook
Post often (but not too often)
Ratio 1 Promote : 8 Engage
Say Thank You
Be Generous
Don’t Drink and Post
Some Things We Don’t Need To Know
A Post Is Forever
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Match Your Strategy To Objective
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
1 Visibility
2 Visibility + Credibility
3 Visibility + Credibility + Authority
4 Visibility + Credibility + Authority + Sales
Match Your Strategy To Objective
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Visibility
Bare Minimum:
Website•Good Content•Good SEO•Page 1 Google For Right Keywords•Mailing List For Opt-In•Updated Regularly•Blog Connected•Quality links
Linkedin Profile Fully Updated
Good To Have – Integrated With WebsiteFacebook Brand PageTwitter
Match Your Strategy To Objective
Be Visible
Be Identifiable
Be Relevant
Be Informed
Be Available
Be Interested
Be Top of Mind
Be Learning
Be Teaching
Become A Thought
Leader
The New Bush Telegraph
Visibility +Bare Minimum:
Website•Good Content•Good SEO•Page 1 Google For Right Keywords•Mailing List For Opt-In•Updated Regularly•Blog Connected•Quality links
Linkedin Profile Fully Updated
Good To Have – Integrated With WebsiteFacebook Brand PageTwitter
All of the above + Quality Content + Time + Engagement
SNAPSHOTHow To Use Social Media For Business.
You will never know everything in social media. And if you do, it will be
different tomorrow.
What never changes is that we value relationships and we value good
information. That is the essential key to social media … and communication
wherever it happens.
Niche - Know What Your Prospect Looks Like – And Doesn’t
Do your research about your target market
Identify and write valuable content
Engage as you not your business
Build your connections
Start your conversations
Have a call to action
Your OpportunityExplode Use Of Social Media For Business.
Be a Thought Leader & Introducer of New Ideas For Business
Become The Hub For Your Business Network.
Like To Host Workshops For Business Like This One?
Workshops that you host can introduce new concepts and learning to other businesses in your circle of influence.
This helps them to understand new changes in the marketplace, and develop their foothold in social media.
Grow and develop your own online network, as you help them to develop their own.
Good for you. Good for them. Great for their customers.
Lindy AsimusCoaching, Development & Social Media For Business.
www.DesignBusinessEngineering.com