Social Media for Business

It’s a great time to be in business!

• It’s easier than ever to get the word out about your business or product.• Social Media makes it easy.• Social Media makes your prospects more

accessible.• But not so easy that you don’t need a

strategy – so you don’t waste your time on things that aren’t going to work.

http://RosemaryNonnyKnight.com/toolkit

Know where your prospects spend their time

• You can’t be everywhere.

• Ask your prospects where they hang out.

• Build your presence where your ideal customers are.

http://RosemaryNonnyKnight.com/toolkit

Choose one or two platforms and master them

• Since you don’t have time to be everywhere (see previous step) or master many platforms – choose a couple and master them.

• I mean master them! Like the guy opposite

• As your business grows, you can get some freelancers to help build your presence on other platforms.

http://RosemaryNonnyKnight.com/toolkit

What kinds of content work?

• On your chosen platform – what kind of content do people prefer?

• Pay attention to detail. What do your image sizes need to be?

• Research leaders in your industry and see what they do.

http://RosemaryNonnyKnight.com/toolkit

Create your content

• Create it.• Get it out there and test the

response.• Use the analytics your

chosen platform(s) provides.

• Watch for trends and patterns.

http://RosemaryNonnyKnight.com/toolkit

Recycle your content

• Make sure your business keeps attracting NEW people.

• After 3-6 months, you can reuse the same content.

http://RosemaryNonnyKnight.com/toolkit

Don’t freeload!

• Your content positions you as an expert.

• Social media leads will be warmer than advertising leads.

• The social media platforms have to make money too though!

• Expect to pay for the privillege of reaching them.

http://RosemaryNonnyKnight.com/toolkit

Don’t do it alone.

• Join some groups.• Make some new contacts.• Be social! • Create content you’re proud

to share.• Ask for the shares and do

the same for others.

http://RosemaryNonnyKnight.com/toolkit

http://RosemaryNonnyKnight.com/toolkit