CEO Teemu Arina, Dicole OyOctober 2008

SOCIALdevelopments in the real-time economy

MEDIA

MAN-MACHINE SYMBIOSIS– J. C. R. Licklider, 1960

Corporations of the Past

Focus. Purpose. Clarity. Commitment.

Speeding on a Tightrope

Throwing DartsPhoto: Will hybrid

Linear Cause and Effect

More structure leads to security,

but...

Photo: Photochiel

...many organizations look like this!

Today we live in an increasinglycomplex and connected world

Ivan Illich (1996)

“ We might already be beyond the age of speed, by moving into the

age of real-time. The move towards real-time is one way out of the

world of speed”

We Move From the Mechanical Age of Speed to the Digital Age of Real-Time

Agile + Adaptive + Real-time

Organic Enterprise

Open Innovation

(Commons-based) Peer Production

Crowdsourcing

www.realtimeeconomy.net

Quadruple Helix Principle

PublicPrivateResearchCrowd

CONTENT

FORMAT

REVENUE

CONSUMERPASSIVE

C R E AT O R

AC T I V E

MUSIC

TIME SHIFTING

SPACE SHIFTING

FORMAT SHIFTING

VOICE

BLOGS

AUDIENCE

VOTING

JOURNALISTS EDITORIAL

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PAY PER VIEWSUBSCRIPTION

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ADVERTISING

TEXT

IMAGES

FREE

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USER CONTROLLED

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MEDIA DEVICES

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WCDMA

WiMAX

PC

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PDAVIDEO iPOD

MP3 PLAYER

MOBILES

DISTRIBUTION

TV / RADIO

SPECTRUM

www.futureexploration.net

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MAINSTREAM MEDIA

SOCIAL MEDIA

CONVERSATION ANNOTATION RELATIONSHIPS

SELF-EXPOSURE

ACCESS

PRODUCTION CONSISTENCY PROFESSIONALISM

FUTURE OF MEDIA :

This framework is published under aCreative Commons Attribution-ShareAlike 2.5 License

: STRATEGIC FRAMEWORK

Marshall McLuhan (1967)

“Ours is a brand-new world of allatonceness. 'Time' has ceased, 'space' has vanished. We now live in a global village...a simultaneous

happening. Electric circuitry profoundly involves men with one another.

Contactteemu@dicole.comtarina.blogging.fiwww.dicole.com

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Company

Teemu Arina

CEO, Dicole Ltd.

“Imagination is more important than knowledge”

– Albert Einstein