Post on 15-Jan-2016
Social Media Cameron – Wade - Whitbread
SOCIAL MEDIA
SEISO HSE COMAH 19 WORKSHOPMANCHESTER
MAY 13TH 2013
Ian CameronBob Wade
Peter Whitbread
+44 (0) 7885 362 066+44 (0) 1275 818 258
iancameronmedia@yahoo.co.uk
Social Media Cameron – Wade - Whitbread
Ian CameronBBC News Editor
MA Civil Protection – Leeds University & Emergency Planning College, Easingwold
NSCWIP – Cabinet Office National Steering Committee for Warning & Informing the Public
NATO CDG – Civil Expert in Risk Communication & Media
EPC – Consultant & Associate Trainer
EU CBRN Psychosocial Support & AWARE
CWW – Cameron-Wade –Whitbread - Foreign Office, FSA , NHS, Panasonic KWN, Mediacorp Singapore
Social Media Cameron – Wade - Whitbread
Bob WadeCentral Office of Information – Crisis Communications
NSCWIP - Cabinet Office National Steering Committee for Warning & Informing the Public
RMEF - Regional Media Emergency Forums
Exercise Watermark – Media Team Executive Editor
Civil Nuclear Constabulary
Two air crashes, numerous exercises, Land Warfare Centre
Streets of Shame – The Sun & Der Spiegel
Social Media Cameron – Wade - Whitbread
Peter WhitbreadCentral Office of Information – Crisis Communications
MEF & RMEF - National & Regional Media Emergency Forums
Civil Contingencies Act – Media Guidance
DEFRA
Department Transport
Treasury
Chair Coastguard Review UK Public Consultations
Social Media Cameron – Wade - Whitbread
AIMSSEVESO III - PUBLIC CONCERNED
Public Concerned given early opportunity to give opinion on external emergency plans
Who is Public Concerned
How do we deal with a transient population
How can we best contact the ‘public concerned’?
Social Media Cameron – Wade - Whitbread
Objectives
•Changing Media Landscape•Your Changing Public Relations Landscape•Transferable Skills – Traditional – Social Media•Lessons from Fukishima Japan, England Riots•CBRN Exercise Argon Shield – Bristol•Key Factors Effective Communication•Monitoring, Listening & Mythbusting Tools•Severnside Sirens Trust Video
Social Media Cameron – Wade - Whitbread
CHANGING MEDIA LANDSCAPE
AUDIENCE ACTIVE NOT PASSIVE
SOCIAL MEDIA DRIVES TRADITIONAL MEDIA
WWW - GLOBAL 24/7
Social Media Cameron – Wade - Whitbread
CHANGING INFORMATION LANDSCAPE
AUDIENCE ACTIVE NOT PASSIVE
WWW - GLOBAL 24/7TEXAS EXPLOSION
YOU NEED TO PROVIDEACCURATE INFORMATIONBEFORE THE PUBLIC FINDFALSE INFORMATION
MMR VACCINE
Social Media Cameron – Wade - Whitbread
WHO IS THE PUBLIC CONCERNED
Sons, Daughters, Parents, Partners
AngryBashfulConcernedHysterical
Anyone with a question
Fickle – Loyalty to Content not Brand
EXERCISE WATERMARK• Traditional response – social media seen as ‘bolt-on’
• Less than 50% engaged social media
• Least experienced put to monitor social media• ‘no resources’ to engage social media
• Training needed
• Infrastructure – Firewalls
• Failed to spot the public or • address their concerns
Social Media Cameron – Wade - Whitbread
Social Media Cameron – Wade - Whitbread
SOCIAL MEDIA – PUBLIC MIX & MATCH
TUNISIA
EGYPT
Social Media Cameron – Wade - Whitbread
HOW DO WE REACH THEM
“Hello I’m Ellie Chrisell withyour 90 second update……”
Social Media Cameron – Wade - Whitbread
BBC SALFORD QUAYS
USHAHIDI
Social Media Cameron – Wade - Whitbread
BBC TUBE STRIKES
Social Media Cameron – Wade - Whitbread
Social Media Cameron – Wade - Whitbread
UK RIOTS – 2011CONNECT BEFORE THE CRISIS
LONDON cf BIRMINGHAM
NURTURE COMMUNITYRESILIENCE
NATURAL LEADERS
Social Media Cameron – Wade - Whitbread
JAPAN - FUKISHIMA
Social Media Cameron – Wade - Whitbread
JAPAN - FUKISHIMA
Social Media Cameron – Wade - Whitbread
MAYHEM: Pentagon watched events unfold on TV
MASTERMIND: details repeated
MANHUNT: Why didn’t CIA know? Why did Clinton scrap internal flight security?
UEL research
Perception (‘Mayhem’)• Information Seeking “What's happening
in #cork airport?”
• Information Sharing “Plane crashes in Cork Airport” (includes post with links)
Comprehension (‘Mastermind’)• Emotional Engagement “Very sad news in
Cork. Thoughts with the families of the victims.”
Projection (‘Manhunt’)• Reflection/Opinion Sharing “Re
#corkaircrash ... They'll be checking the flight and weather tapes. Who still uses tape for backup storage?”
Social Media Cameron – Wade - Whitbread
Social Media Cameron – Wade - Whitbread
VIDEO
EXERCISE ARGON SHIELD BRISTOL
Social Media Cameron – Wade - Whitbread
HAZARDS – REAL
RISK – PERSONAL PERCEPTION
Social Media Cameron – Wade - Whitbread
SOCIAL AMPLIFICATION OF RISK
MMR – Amplify Risk of Vaccine – Attenuate Risk of Measles
Flying v Cars – Post 9/11
Perrier Water Tylenol
Social Media Cameron – Wade - Whitbread
RISK COMMUNICATIONS
KEY FACTORS
TRUST - Single Most Important Factor
CONTROL – Can bias perception of risk by one thousand fold
BENEFIT – What’s in it for me
Social Media Cameron – Wade - Whitbread
MANAGING THREAT PERCEPTIONS
Honesty & Openness
Competence & Expertise
Dedication & Commitment
Caring & Empathy – Equal to all the factors above combinedRichard Branson - Tom Haywood
Social Media Cameron – Wade - Whitbread
TRADITIONAL MEDIA
THE MESSENGER IS KEY
RICHARD BRANSON
GRAYRIGG3 PsPity, Praise, Pledge
Social Media Cameron – Wade - Whitbread
SOCIAL MEDIA
THE MESSENGER IS KEY
RIMALICIA KEYS
KODAKLADY GAGA
Social Media Cameron – Wade - Whitbread
SOCIAL AMPLIFICATION OF RISK
Sources & Channels of Information
Media – BSE, Salmonella,
Social & Cultural Factors – Communities
Economic Factors – Insurance, IT access
Heuristics – e.g. Availability – Flood Passage
Anchoring – e.g. Pricing – saving £2 Book
Framing – 5% fat v 95% fat free
Social Media Cameron – Wade - Whitbread
TEXAS EXPLOSION
Social Media Cameron – Wade - Whitbread
TEXAS EXPLOSION
Social Media Cameron – Wade - Whitbread
VIDEO
SEVERNSIDE SIRENS TRUST
3 IS A SPECIAL NUMBER
Social Media Cameron – Wade - Whitbread
IAN CAMERONIancameronmedia@yahoo.co.uk
07885 362 066
BOB WADEwade5ss@btinternet.com
07950 155 008
PETER WHITBREAD 4farmcotian@gmail.com
07833 491 242