Social Media Cameron – Wade - Whitbread SOCIAL MEDIA SEISO HSE COMAH 19 WORKSHOP MANCHESTER MAY 13...

Social Media Cameron – Wade - Whitbread

SOCIAL MEDIA

SEISO HSE COMAH 19 WORKSHOPMANCHESTER

MAY 13TH 2013

Ian CameronBob Wade

Peter Whitbread

+44 (0) 7885 362 066+44 (0) 1275 818 258

[email protected]


Ian CameronBBC News Editor

MA Civil Protection – Leeds University & Emergency Planning College, Easingwold

NSCWIP – Cabinet Office National Steering Committee for Warning & Informing the Public

NATO CDG – Civil Expert in Risk Communication & Media

EPC – Consultant & Associate Trainer

EU CBRN Psychosocial Support & AWARE

CWW – Cameron-Wade –Whitbread - Foreign Office, FSA , NHS, Panasonic KWN, Mediacorp Singapore


Bob WadeCentral Office of Information – Crisis Communications

NSCWIP - Cabinet Office National Steering Committee for Warning & Informing the Public

RMEF - Regional Media Emergency Forums

Exercise Watermark – Media Team Executive Editor

Civil Nuclear Constabulary

Two air crashes, numerous exercises, Land Warfare Centre

Streets of Shame – The Sun & Der Spiegel


Peter WhitbreadCentral Office of Information – Crisis Communications

MEF & RMEF - National & Regional Media Emergency Forums

Civil Contingencies Act – Media Guidance

DEFRA

Department Transport

Treasury

Chair Coastguard Review UK Public Consultations


AIMSSEVESO III - PUBLIC CONCERNED

Public Concerned given early opportunity to give opinion on external emergency plans

Who is Public Concerned

How do we deal with a transient population

How can we best contact the ‘public concerned’?


Objectives

•Changing Media Landscape•Your Changing Public Relations Landscape•Transferable Skills – Traditional – Social Media•Lessons from Fukishima Japan, England Riots•CBRN Exercise Argon Shield – Bristol•Key Factors Effective Communication•Monitoring, Listening & Mythbusting Tools•Severnside Sirens Trust Video


CHANGING MEDIA LANDSCAPE

AUDIENCE ACTIVE NOT PASSIVE

SOCIAL MEDIA DRIVES TRADITIONAL MEDIA

WWW - GLOBAL 24/7


CHANGING INFORMATION LANDSCAPE

AUDIENCE ACTIVE NOT PASSIVE

WWW - GLOBAL 24/7TEXAS EXPLOSION

YOU NEED TO PROVIDEACCURATE INFORMATIONBEFORE THE PUBLIC FINDFALSE INFORMATION

MMR VACCINE


WHO IS THE PUBLIC CONCERNED

Sons, Daughters, Parents, Partners

AngryBashfulConcernedHysterical

Anyone with a question

Fickle – Loyalty to Content not Brand

EXERCISE WATERMARK• Traditional response – social media seen as ‘bolt-on’

• Less than 50% engaged social media

• Least experienced put to monitor social media• ‘no resources’ to engage social media

• Training needed

• Infrastructure – Firewalls

• Failed to spot the public or • address their concerns



SOCIAL MEDIA – PUBLIC MIX & MATCH

TUNISIA

EGYPT


HOW DO WE REACH THEM

“Hello I’m Ellie Chrisell withyour 90 second update……”


BBC SALFORD QUAYS

USHAHIDI


BBC TUBE STRIKES



UK RIOTS – 2011CONNECT BEFORE THE CRISIS

LONDON cf BIRMINGHAM

NURTURE COMMUNITYRESILIENCE

NATURAL LEADERS


JAPAN - FUKISHIMA


MAYHEM: Pentagon watched events unfold on TV

MASTERMIND: details repeated

MANHUNT: Why didn’t CIA know? Why did Clinton scrap internal flight security?

UEL research

Perception (‘Mayhem’)• Information Seeking “What's happening

in #cork airport?”

• Information Sharing “Plane crashes in Cork Airport” (includes post with links)

Comprehension (‘Mastermind’)• Emotional Engagement “Very sad news in

Cork. Thoughts with the families of the victims.”

Projection (‘Manhunt’)• Reflection/Opinion Sharing “Re

#corkaircrash ... They'll be checking the flight and weather tapes. Who still uses tape for backup storage?”



VIDEO

EXERCISE ARGON SHIELD BRISTOL


HAZARDS – REAL

RISK – PERSONAL PERCEPTION


SOCIAL AMPLIFICATION OF RISK

MMR – Amplify Risk of Vaccine – Attenuate Risk of Measles

Flying v Cars – Post 9/11

Perrier Water Tylenol


RISK COMMUNICATIONS

KEY FACTORS

TRUST - Single Most Important Factor

CONTROL – Can bias perception of risk by one thousand fold

BENEFIT – What’s in it for me


MANAGING THREAT PERCEPTIONS

Honesty & Openness

Competence & Expertise

Dedication & Commitment

Caring & Empathy – Equal to all the factors above combinedRichard Branson - Tom Haywood


TRADITIONAL MEDIA

THE MESSENGER IS KEY

RICHARD BRANSON

GRAYRIGG3 PsPity, Praise, Pledge


SOCIAL MEDIA

THE MESSENGER IS KEY

RIMALICIA KEYS

KODAKLADY GAGA


SOCIAL AMPLIFICATION OF RISK

Sources & Channels of Information

Media – BSE, Salmonella,

Social & Cultural Factors – Communities

Economic Factors – Insurance, IT access

Heuristics – e.g. Availability – Flood Passage

Anchoring – e.g. Pricing – saving £2 Book

Framing – 5% fat v 95% fat free


TEXAS EXPLOSION


VIDEO

SEVERNSIDE SIRENS TRUST

3 IS A SPECIAL NUMBER


IAN [email protected]

07885 362 066

BOB [email protected]

07950 155 008

PETER WHITBREAD [email protected]

07833 491 242

Social Media Cameron – Wade - Whitbread SOCIAL MEDIA SEISO HSE COMAH 19 WORKSHOP MANCHESTER MAY 13...

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