Post on 27-May-2020
Social Media Best Practices
Wednesday, May 18, 2011
Chris Kovac @chriskovac
Heather Rubesch@idea2paper
Kristie Wells @kristiewells
Mike O'Neil@mikeoneilrocks
Wednesday, May 18, 2011
Common Sense Marketing
Kristie Wellstwitter.com/kristiewells
Wednesday, May 18, 2011
Be Consistent.
Wednesday, May 18, 2011
Listen.
Wednesday, May 18, 2011
Million Dollar Question:
How may I be of service?
Wednesday, May 18, 2011
“Participationis marketing.”
- @ChrisHeuer Social Media Club Chairman & Founder...and my hubby
Wednesday, May 18, 2011
Be true to your word.
Wednesday, May 18, 2011
Be Open. Be Honest. Be Human. Be Aware.
Be Respectful.
Wednesday, May 18, 2011
Top 10 Tips For Blogging.
Heather Rubeschtwitter.com/idea2paper
Wednesday, May 18, 2011
* Team Blogging* Guest Posts* Crowdsourcing
#10: Don’t go it alone
Wednesday, May 18, 2011
* Editorial Calendar* Style Guide* Guest Post Guidelines
#9: Make a Commitment.
Wednesday, May 18, 2011
* Create a list of similar blogs (Possible Reference Section)* Read them religiously for a month!* Zig when they Zag
#8: Survey the landscape
Wednesday, May 18, 2011
* Team blogging on others posts• * On industry posts• * On Analyst posts• * On Linked in Discussions
#7: Comment, Comment, Comment
Wednesday, May 18, 2011
* Twitter• * LinkedIn• * Social Media Club
#6: Promote, Promote, Promote
Wednesday, May 18, 2011
* Act like you are in the big time• * Project confidence
#5: Dress your blog for the Google position you want
Wednesday, May 18, 2011
• * Website Grader – Hubspot• * Google Analytics• * Listen to everything Chris (Kovac) is going to say
#4: Grade Yourself
Wednesday, May 18, 2011
* It is not cheating to repurpose others stuff if you give proper credit* Tuesday Toolkit / Friday Wrap Up* Savvy Road Trip
#3: Copy off others papers
Wednesday, May 18, 2011
* We are not all natural writers* Even professional writers need help* Minimum 3 sets of eyes
#2: Get a great editor
Wednesday, May 18, 2011
* Calendar milestones* Comment milestones* Post milestones* Be human and have fun!
#1: Celebrate good times
Wednesday, May 18, 2011
<everyone clap>
Wednesday, May 18, 2011
Get Your Groove On With LinkedIn
or something close to that
Mike O'Neiltwitter.com/mikeoneilrocks
Wednesday, May 18, 2011
Mike’s plan is to wow you here...
Wednesday, May 18, 2011
<ok everyone, this is your queue to clap again>
Wednesday, May 18, 2011
Harnessing Social Influence for Sales & Marketing Pros
Chris Kovactwitter.com/chriskovac
Wednesday, May 18, 2011
Dining Room Table Example
Wednesday, May 18, 2011
Business Cases – Social • Define Your Business
Objective!• Awareness• Dunkin’ Donuts KC
• Lead/Sales• Retention/Up-sell• Customer Service
(sCSR)
Wednesday, May 18, 2011
Social Media = Real-time
Wednesday, May 18, 2011
Social Media Monitoring• Brands• Competitive Landscape• Marketplace Issues• Identify Key Influencers
(KOLs)• Social Media Channels• Alerts
Wednesday, May 18, 2011
Free Monitoring Tools• Google Alerts• Social Mention.com– Multi-channel
• Topsy.com– Tweets/photos
• Trackur– Email alerts
• Kurrently– Twitter/Facebook
• MonitorThis.com– Multi-channel
Wednesday, May 18, 2011
Paid Monitoring Tools• As low as $100/mo
– Companies, brands, competitors, issues
– Facilitates engagement
– Crisis management
• Out-of-box vs. Enterprise
• Making sense of the data…
Wednesday, May 18, 2011
Application for Sales &
Sales Professionals Marketing Professionals
Wednesday, May 18, 2011
Application for Sales &
Sales Professionals Marketing Professionals• Identify channels where
prospects are talkingTwitter/Facebook, etc
• Facilitate content developmentDemos, testimonials, etc
• Understand marketplace semantics
• Tracking & ROIDid it work?
• Real-time customer feedbackProducts/ServicesBetter understand the marketplace
• Value props vs. competition
• Track trends over time• Identify hot leads
Where can I buy X?
Wednesday, May 18, 2011
Health Care Case Study• Are PHD/nurses using
social media? (Yes)• Establish benchmark• Surprising results– Not brands, but the
industry– “microneedles”
• Online/offline impact– Tweak messaging– Content dev. (trade
shows)– More relevancy!
Wednesday, May 18, 2011
Influencers & KOLs
Wednesday, May 18, 2011
Theory of Influence• 50 “followers” vs. 10k– What if?– CEOs
• Second-order Influence is very powerful– Your friends’ friends– Quality vs. quantity
• Don’t underestimate the power of 1:1!
• Talk (influence) within their channel
Wednesday, May 18, 2011
Recap• Social Media = real-
time focus groups– You, your competitors
and the marketplace– Many robust tools
available• Utilize the information
to have a competitive advantage (Be relevant!)– Sales & Marketing
• Identify influencers/KOLs
• Test & Refine!
Wednesday, May 18, 2011
Shameless Self-Pub• Integrated Marketing
Communications (agency)– Full service– Located in Kansas City, MO
• 45/55 B2C vs. B2B• Past B2B Agency of Year
(2x)• Strategic-driven creative• Integration• Proprietary new media
research
Wednesday, May 18, 2011
<you know what time it is....>
Wednesday, May 18, 2011
Let ‘er RipQ&A
Wednesday, May 18, 2011
Chris Kovac @chriskovac
Heather Rubesch@idea2paper
Kristie Wells @kristiewells
Mike O'Neil@mikeoneilrocks
Wednesday, May 18, 2011