Social Media Best Practices€¦ · Social Media Best Practices Wednesday, May 18, 2011. Chris...
Transcript of Social Media Best Practices€¦ · Social Media Best Practices Wednesday, May 18, 2011. Chris...
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Social Media Best Practices
Wednesday, May 18, 2011
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Chris Kovac @chriskovac
Heather Rubesch@idea2paper
Kristie Wells @kristiewells
Mike O'Neil@mikeoneilrocks
Wednesday, May 18, 2011
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Common Sense Marketing
Kristie Wellstwitter.com/kristiewells
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Be Consistent.
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Listen.
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Million Dollar Question:
How may I be of service?
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“Participationis marketing.”
- @ChrisHeuer Social Media Club Chairman & Founder...and my hubby
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Be true to your word.
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Be Open. Be Honest. Be Human. Be Aware.
Be Respectful.
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Top 10 Tips For Blogging.
Heather Rubeschtwitter.com/idea2paper
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* Team Blogging* Guest Posts* Crowdsourcing
#10: Don’t go it alone
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* Editorial Calendar* Style Guide* Guest Post Guidelines
#9: Make a Commitment.
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* Create a list of similar blogs (Possible Reference Section)* Read them religiously for a month!* Zig when they Zag
#8: Survey the landscape
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* Team blogging on others posts• * On industry posts• * On Analyst posts• * On Linked in Discussions
#7: Comment, Comment, Comment
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* Twitter• * LinkedIn• * Social Media Club
#6: Promote, Promote, Promote
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* Act like you are in the big time• * Project confidence
#5: Dress your blog for the Google position you want
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• * Website Grader – Hubspot• * Google Analytics• * Listen to everything Chris (Kovac) is going to say
#4: Grade Yourself
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* It is not cheating to repurpose others stuff if you give proper credit* Tuesday Toolkit / Friday Wrap Up* Savvy Road Trip
#3: Copy off others papers
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* We are not all natural writers* Even professional writers need help* Minimum 3 sets of eyes
#2: Get a great editor
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* Calendar milestones* Comment milestones* Post milestones* Be human and have fun!
#1: Celebrate good times
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<everyone clap>
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Get Your Groove On With LinkedIn
or something close to that
Mike O'Neiltwitter.com/mikeoneilrocks
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Mike’s plan is to wow you here...
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<ok everyone, this is your queue to clap again>
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Harnessing Social Influence for Sales & Marketing Pros
Chris Kovactwitter.com/chriskovac
Wednesday, May 18, 2011
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Dining Room Table Example
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Business Cases – Social • Define Your Business
Objective!• Awareness• Dunkin’ Donuts KC
• Lead/Sales• Retention/Up-sell• Customer Service
(sCSR)
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Social Media = Real-time
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Social Media Monitoring• Brands• Competitive Landscape• Marketplace Issues• Identify Key Influencers
(KOLs)• Social Media Channels• Alerts
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Free Monitoring Tools• Google Alerts• Social Mention.com– Multi-channel
• Topsy.com– Tweets/photos
• Trackur– Email alerts
• Kurrently– Twitter/Facebook
• MonitorThis.com– Multi-channel
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Paid Monitoring Tools• As low as $100/mo
– Companies, brands, competitors, issues
– Facilitates engagement
– Crisis management
• Out-of-box vs. Enterprise
• Making sense of the data…
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Application for Sales &
Sales Professionals Marketing Professionals
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Application for Sales &
Sales Professionals Marketing Professionals• Identify channels where
prospects are talkingTwitter/Facebook, etc
• Facilitate content developmentDemos, testimonials, etc
• Understand marketplace semantics
• Tracking & ROIDid it work?
• Real-time customer feedbackProducts/ServicesBetter understand the marketplace
• Value props vs. competition
• Track trends over time• Identify hot leads
Where can I buy X?
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Health Care Case Study• Are PHD/nurses using
social media? (Yes)• Establish benchmark• Surprising results– Not brands, but the
industry– “microneedles”
• Online/offline impact– Tweak messaging– Content dev. (trade
shows)– More relevancy!
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Influencers & KOLs
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Theory of Influence• 50 “followers” vs. 10k– What if?– CEOs
• Second-order Influence is very powerful– Your friends’ friends– Quality vs. quantity
• Don’t underestimate the power of 1:1!
• Talk (influence) within their channel
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Recap• Social Media = real-
time focus groups– You, your competitors
and the marketplace– Many robust tools
available• Utilize the information
to have a competitive advantage (Be relevant!)– Sales & Marketing
• Identify influencers/KOLs
• Test & Refine!
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Shameless Self-Pub• Integrated Marketing
Communications (agency)– Full service– Located in Kansas City, MO
• 45/55 B2C vs. B2B• Past B2B Agency of Year
(2x)• Strategic-driven creative• Integration• Proprietary new media
research
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<you know what time it is....>
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Let ‘er RipQ&A
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Chris Kovac @chriskovac
Heather Rubesch@idea2paper
Kristie Wells @kristiewells
Mike O'Neil@mikeoneilrocks
Wednesday, May 18, 2011