FACEBOOK AND BCP: OUR APPROACH TO SOCIAL MEDIAJohn Wiedenheft, eMarketing Manager, GreatAmerica Financial Services

THANK YOU TODave WallrichsStan Braden

WHO AM I?

WHO AM I?

WHO AM I?I am a public television geek.

I love new gadgets and technology.

Naturally, I end up in the financial services industry.(in all seriousness, I love my job)

A WRENCH, A LADDER, AND A TETANUS SHOT

What does this have to do with social media?

USED INCORRECTLY, A WRENCH CAN BE

DANGEROUS

USED INCORRECTLY,

[INSERT SOCIAL MEDIA NETWORK]

CAN BE DANGEROUS

SOCIAL MEDIA @ GREATAMERICA

• Our employees are on social media– 277 of our employees are on LinkedIn

• GreatAmerica accounts include– Facebook– Twitter (7 accounts for different business units)– LinkedIn– YouTube

BE A CHAMPION

Help others understand the benefits and risks of social media

HOW WE’VE TAUGHT OUR EMPLOYEES

• Regular conversations– Sometimes ad-hoc

• Multiple “lunch and learns” for sales reps• Mandatory training on Security Risks

– Social media included:• Smartphone app permissions• Phishing “short links” (i.e. bit.ly) on Twitter

“NOT IF, BUT WHEN”• Social media is only one method of

communication in a crisis• Continue to reach out through:

– GreatAmerica.com– Industry news (via press release)

• Social media would be used for timely updates

SOCIAL MEDIA IS AN ACCELERANT

WHAT WE’VE REALIZED AT GREATAMERICA

• Social Media requires input from multiple stakeholders– Sales– Legal– HR– Systems (IT)

• Regular communication is KEY

HELPING OUR EMPLOYEES SUCCEED

1. Teach our employees the best ways to use available tools

2. Caution employees to risks inherent with social media in our industry

3. Continue to have a regular dialog with employees on how they use social media

CONTACT• jwiedenheft@greatamerica.com• Twitter: @wiedenu• LinkedIn

• www.johnwiedenheft.com

QUESTIONS?