Post on 19-Oct-2014
description
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Social Media and You
Using twitter, Facebook and LinkedIN to enhance your career and boost your business
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Common concerns
• Feel like it’s “wasting time”
• Uncomfortable mixing “personal” and “professional”
• Can’t see relation to business
• Concerns about privacy
• Can’t keep track of everyone/can’t manage time
• Not sure where/how to start
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Feel like it’s “wasting time”
• Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
• Easy to implement during coffee breaks or when you need to take the focus off work for a minute
• When mixed with in-person networking (for example, following up after an event), it can be a powerful and easy way to keep in touch with folks you’ve met
• Social media works with your schedule; can be more productive (and more targeted!) than multiple in-person events
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Uncomfortable mixing “personal” and “professional”
• The landscape of business has changed; social media has brought about an interest in openness and transparency
• Sharing information about yourself as a person deepens relationships and builds trust more quickly; people hire folks they like and feel that they get along with
• You don’t have to (nor should you) share anything online you wouldn’t share with a colleague, client or coworker
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Can’t see relation to business
• Business is all about personal relationships and keeping in touch; social media provides tools to expedite that process
• the zen kitchen’s web presence (including our website and social media activity) has resulted in several inquiries and new jobs from people met casually in an online setting
• By engaging with prospects in a more casual, friendly way (i.e. “chatting” on Facebook, twitter), you gain trust and credibility with prospects without the pressure of being “salesy”
• All of your social media activity adds to your findability online (Google searches, etc.)
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Concerns about privacy
• Facebook gives you the ability to group friends into “lists” and restrict access to posted content based on said lists
• Twitter gives you the option to lock your posts: you can easily have a “personal” account and a “business” account with the personal account locked
• Again, you never have to (nor should you) share anything online that you wouldn’t share with a colleague or coworker
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Can’t keep track of everyone/manage time
• Once you get things set up, you can implement a solid social media strategy in about 30-60 minutes a day
• Third-party apps and aggregators make it easy to:
– extend your profile
– group your social media friends into topic-specific lists (clients, friends, prospects, etc.) for easy skimming
– help services work together to save time
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Where to start
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Start with your Goals
• Who do you want to meet?
• How do you want them to interact with you?
• What do you want them to know about you?
• Who do you already know that you want to connect to?
• Where are they hanging out online?
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Start with one site/tactic and branch out from there
LinkedIn:
• Find and network with people from a specific company
• Keep in touch with professionals you met at an event
• You prefer to keep things “strictly professional”
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Start with one site/tactic and branch out from there
Twitter:
• If you think in soundbites (think quick, short) or tend to pass on links to interesting articles or videos you find on the Internet
• Are willing to share a balance of personal and professional information
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Start with one site/tactic and branch out from there
Facebook:
• Find and network with old friends, colleagues, etc.
• Are comfortable taking a more personal, get-to-know-me approach to networking
• Group friends into lists and specify which information they get to see – but still, be careful how much you share.
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Get Set up
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Profile tips
• Picture: have a professional headshot
• Pay attention to proper grammar and spelling
• Summary: focus on your ideal client + how you can help them
• Work experience: focus on accomplishments, not duties
• Get recommendations from colleagues on LinkedIn
• Use Apps, status messages and other add-ons to keep profile fresh/keep colleagues informed of what’s happening
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
A good summary is:
• Short (about 1-2 paragraphs for Facebook and LinkedIn, 1-2 sentences on twitter)
• Focused on the person you want to reach, not on you
– What are your ideal client’s needs?
– How can you help them?
– How does your experience relate to their situation?
• Includes info on awards, education, experience relevant to the work you want to be getting
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
When making connections
• Pay attention to grammar and spelling
• Remind people how you know them and why you want to connect with them
• Include your name, business name and URL in the closer
Example
“Hi [name], this is [name] from [company]. We met at [event] recently and talked about [subject]. I noticed your profile on LinkedIn and wanted to extend a connection request. Thanks in advance, and hope you’re having a great week.
Cheers,
Dani Nordin :: founder/principal :: the zen kitchen :: http://tzk-design.com
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Recommendations
• Good recommendations build trust and credibility
• Give them to people you’ve worked with and you’ll usually get one in return
• Only get recommendations from people you know well and/or have worked with directly; *never* get them from people you don’t know well
• Ask for recommendations that show how your skills relate to the work you want to be doing
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Referrals
• LinkedIn is best used for research purposes; i.e. finding out about a person/company before you make contact
• Ask for referrals only from people you know well and trust - and preferably from people you’ve actually worked with
• Never ask for a referral from someone you’ve just connected to
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Maximize your Impact
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Extend your profile
Facebook Apps:
• Twitter App: updates your status based on twitter posts
• Notes App: import your blog into Facebook’s Notes section
• Games and quizzes can be a great icebreaker
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Extend your profile
LinkedIn:
• Slideshare/Google Presentation: share presentation slides on your LinkedIn profile
• Blog Link/Wordpress: link your blog to your LinkedIn profile.
• Answers, Jobs, Groups: start and continue conversations with people relevant to your areas of interest
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Manage your time and connections
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Use third-party apps and aggregators to manage it all
• Seesmic (twitter, Facebook):
– Support for multiple user accounts
– Easily create user lists based on criteria you set
– Can post to twitter and/or Facebook
– Manage Facebook pages you have access to
– Save twitter searches
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Use third-party apps and aggregators to manage it allHootSuite (twitter):
• Organize key info in columns and tabs for easy skimming
• Schedule tweets for later delivery (great for keeping timeline spaced well and sharing articles)
• Support for multiple profiles
Dani Nordin :: 617.412.0585 :: dani@tzk-design.com
Thanks!
Any questions?