SOCIAL MEDIA IS EASY

TWITTER2008 - 2009 1,300% growth

FACEBOOK2009 - 2010 200m – 400m users

56% of Facebook users check their page every day: 12% check every couple of hours

23% of iPhone users use Facebook and Twitter as their primary news source

24% of under 25-year-olds have no problem using social media on the toilet

Guardian 15.8% downDaily Telegraph 11.8% downThe Times 17.6% downThe Sun 4.43% down

Local newspapers: 2008 – 2009 over 60 local titles closed

+ press and publicity campaign

+ press and publicity campaign

= audience

“The moment our generation is living through is the largest increase in expressive capability in human history”

Clay Shirkey, author of Here Comes Everybody

ONE

BooksOne-way fixed communication

between artist and single reader

TWO

TelephoneTwo-way real time communication

between two people

THREE

Radio and TVOne-way real time communication

between one or more people and a crowd

FOURInternetMulti-way real time

communication between one or more people and a crowd

+ media campaign

= audience

crowd + =

social media

EVERYBODY IS A CURATOR

NOW

“The most striking thing in English theatres is the unheard-of brutality of the audiences… It is not uncommon, in the midst of the most affecting parts of a tragedy, to hear coarse expressions shouted from the gallery...

“It is also no rarity for someone to throw the fragments of his goute, which do not always consist of orange-peels alone on the heads of the people in the pit…”

“What power resides in the object given that causes its recipient to give it back?”

Marcel Maus, The Gift

EVERYBODY IS A CURATOR NOW

@liverpoolphil

@tate

www.channel.tate.org

@NationalTheatre

www.facebook.com/national.theatre.london

www.facebook.com/national.theatre.london

www.digtaltheatre.com

SOCIAL MEDIA IS NOT ABOUT MARKETING

+ media campaign

= audience

crowd + =

social media

+ social media

= crowd

+ social media

= crowd + social media

= more

“I don’t use social media to tell people what I’m doing next.

“I use social media to find out what I’m doing next.”

Dan ThompsonEmpty Shops

Network @artistsmakers

Artists revenue from recorded material 2004 - 2008

Artists revenue from live performance 2004 - 2008

@artsandecologywilliam@mcmc-arts.comwilliam.shaw@rsa.org.uk