Social Media and SustainabilityBrittany Smith, Youth M.O.V.E. National

What is Social Media?

Any online platform or channel for publishing and disseminating user-generated content.1

Social media allows us to engage with and empower our communities.ConnectionAccess to information

1. http://heidicohen.com/social-media-definition/

Who’s in the Room?

Young Adults – Millenials, Digital Natives

Adult Allies

Behavioral Health Professionals

Bureaucrats

Millenials

You take away my phone and I’ll kill you!

I’m using Facebook, Instagram, Tumblr, and Snapchat.

I access most of the information I care about on a mobile device.

Adult AlliesWhat are young

adults doing on social media?

Snapchat is about sexting right?!

Young adults spend too much on devices.

What’s the best way to communicate with my adult child?

Professionals

I may or may not understand the value of this technology as it relates to my work.

Social media is unsafe because it’s so public, and can harm young adults.

Social media allows for cyberbullying.

Bureaucrats

Social what?...

I don’t have time for this.

Do we have an organizational policy in place?

Are there any liability issues here?

Take it seriously!

Social media is widespread.In the U.S., social

networks and blogs reach nearly 80% of Internet users and represents the majority of Americans’ time online.1

1. http://blog.nielsen.com/nielsenwire/social/2. http://www.pewinternet.org/Media-Mentions/2011/Half-of-American-adults-use-

Facebook- other-social-networks3. http://pewinternet.org/Reports/2011/Teens-and-social-media

Half of all American adults are using social networking sites.2

95% of all teens ages 12-17 are online and 80% of those teens use social media.3

Positive Benefits

The average user has more close ties and is ½ as likely to be socially isolated.1

65% of teens have had an experience that made them feel good about themselves. 58% have felt closer to another person.2

Young adults who spend more time on Facebook are better at showing “virtual empathy.”3

Youth who use blogs, websites and email to discuss politics and current events become more socially engaged over time.4

1. http://pewinternet.org/Reports/2011/Technology-and-social-networks2. http://pewinternet.org/Reports/2011/Teens-and-social-media/Summary/Majority-of-teens3. http://www.apa.org/monitor/2011/10/facebook.aspx4. http://www.apa.org/monitor/2012/02/friends.aspx

Guidelines & Policies

Develop user guidelines/policies for youth.In partnership with

youth

Focus on empowerment

Develop an internal social media policy for staff.

Crisis plan.

Sustainability

Funding

Policy

Cultural Change

Goals

Professionals: “I’m going to learn about this technology to better support my community.”

Bureaucrat: “I’m going to find out my organizational policy and try social media!”

Youth: “If I’m on my mobile device it’s helping me to engage more.”

Adult Allies: “I’m going to learn about this technology to see the positive benefits and help my loved ones use it safely.”

Social Media Scavenger Hunt

@TA_Center#EAI2013

facebook.com/GeorgetownTA

QR Code

Questions?

@ebkcd2 and @build_social

404-788-9571brittany@buildsocialconsulting.comwww.buildsocialconsulting.com

facebook.com/buildsocialconsulting

linkedin.com/company/build-social-llc