Media for Development

Social media

• share opinions, experiences and perspectives

• fundamentally it is about conversation.

• Highly interactive

• The importance of relational networks and of their users

• generating content – not just consuming it.

Media for Development

Who are we trying to reach?

• Donors

• Beneficiaries

Needs

• Improved health

• Education

• Poverty reduction/improved livelihoods

• Good governance

• Humanitarian relief

‘old media’ 4 development

• Phone ins

• Listener clubs

• Listeners letters / e-mails read on air

Listening groups

Challenges

 IICD www.iicd.org/photos

Ways around

Education

• Tessafrica.net

• Website providing teacher training materials for primary teachers in Africa

• Open educational resource

Localised for different environments

Communities

Open Educational Resources (OERs)

Sharing adapted TESSA OERs and new materials

Sharing price information

Sharing knowledge

ZigZagmag.net

ZigZag - UGC and media training

http://www.pbs.org/mediashift/

http://www.iicd.org/

bbcworldservicetrust.org

http://www.comminit.com

What next?