Social Media in International Education
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Transcript of Social Media in International Education
![Page 1: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/1.jpg)
How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]
![Page 2: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/2.jpg)
How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]
![Page 3: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/3.jpg)
Our agenda:1 Introduction2 Benefits social media strategy3 Metrics4 Additional Remarks
25 minutes
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86% of marketers indicate that social media is important for their business
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Our recruitment cycleENQUIRIES
APPLICANTS
OFFERS
ACCEPTANCES
BRAND AWAREN
ESS
LEAD GENERA
TION
CONVERSION
RELATIONSHIP
BUILDING
![Page 6: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/6.jpg)
1. Brand Awareness
BRAND AWAREN
ESS
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2. Lead Generation
LEAD GENERA
TION
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3. Relationship Building
…now online!
What’s the story?
www.studymove.com
RELATIONSHIP
BUILDING
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RELATIONSHIP
BUILDING
![Page 10: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/10.jpg)
4. ConversionWord of Mouth with super powers!
What’s the story?
www.studymove.com
CONVERSION
![Page 11: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/11.jpg)
Our recruitment cycleENQUIRIES
APPLICANTS
OFFERS
ACCEPTANCES
BRAND AWAREN
ESS
LEAD GENERA
TION
CONVERSION
RELATIONSHIP
BUILDING
![Page 12: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/12.jpg)
Metrics
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Group #1 Brand MentionsGroup #2 Performance
Group #3 Traffic
Group #4 Conversion
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ImpressionsViewReach
Group #1 Brand Mentions
![Page 17: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/17.jpg)
ImpressionsViewReach
BRAND AWARENESS
Measure initial results of a social
campaign.
Track brand awareness
Drill down to find
opportunities!
Group #1 Brand Mentions
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Clicks LikesShares CostTotal Spent ROICost per click
Group #2 Performance Drill down to find opportunities!
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ClicksUser behavior
Group #3 Traffic
LEAD GENERA
TION
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Social LeadsSocial engagement
Group #4 Conversion
CONVERSION
Track social leads!Pixels and landing pages
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Social LeadsSocial engagement
Group #4 Conversion
CONVERSION
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Social Made Offer
www.studymove.comCONVER
SION
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Group #1 Brand MentionsGroup #2 Performance
Group #3 Traffic
Group #4 Conversion
![Page 24: Social Media in International Education](https://reader036.fdocuments.in/reader036/viewer/2022062903/58abcf111a28ab68068b68cd/html5/thumbnails/24.jpg)
“What gets measured
gets managed”
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How to measure the challenging world of social media?
Keri RamirezStudymove ConsultantsEmail: [email protected]