Social Media And Business

“Social Media” and Business

Helping to make sense of it

keith bohanna

Tuesday 29 September 2009

dramatic opening

briefly

• Blogger since 2005• 1000+ followers on twitter• 500+ contacts on linkedin• Also use

– Facebook– Youtube– Slideshare– Flickr

Not so Briefly

• On board of Irish Internet Association• Chartered Accountant• Co-founder of dbTwang

–Raised 2 rounds of funding – nearly 200k• Lead organiser of bizcamp.ie

• 300 attendees• Sponsors – Microsoft, BOI, MHC, Three• Coverage – Irish Times, Sunday Times, RTE, Business Plus

• A (really brief) history of the internet

• 1969 to 1995– scientists, academics and Generals

• 1996 to 2000– by Geeks, for Geeks

• 2000 to 2004– “normal” early adopters– expensive and difficult to use

• 2004 to 2007– starting to become mainstream– cheaper and easier

• 2007 to 2009– Became mainstream– cheaper/free and easier/ really easy

Letting Go

1. Business V Social

If you do not make an effort to help people you will get

back SFA

2. Control

• THE website

• THE message

• THE photo(s)

• Switch to Firefox

3. Content

Content – the way it used to be

• One time• One place• Mine

–Not yours (get your own)

Now it is everywhere

✤ Website

✤ Blog

✤ Facebook

✤ Twitter

✤ Linkedin

✤ Website - dinner party

✤ Blog

✤ Facebook

✤ Twitter

✤ Linkedin

✤ Website

✤ Blog – Neighbourhood BBQ

✤ Facebook

✤ Twitter

✤ Linkedin

✤ Website

✤ Blog

✤ Facebook - McDonalds

✤ Twitter

✤ Linkedin

✤ Website

✤ Blog

✤ Facebook

✤ Twitter - popular cool cafe

✤ Linkedin

✤ Website

✤ Blog

✤ Facebook

✤ Twitter

✤ Linkedin - restaurant full of suits

The Anchor of your Social Media Presence

Where your content gets aggregated

blogging

Less formal

More regular

More inclusive

More colourful

blogging

Target Audience

from Broad to Focused

✤ Enough Theory

✤ Lets do a blog post

Is that it?

✤ Read other peoples blogs

✤ Leave comments for them – when you have something to say

✤ Share information that would be of use to people

Benefits of blogging

✤ As mentioned – loads of Google Juice

✤ Really good at showing expertise. And passion

✤ Communicates well on a human level

✤ Some PR? Maybe

Twitter

✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)

✤ It is the strongest word of mouth tool on the internet at present

Twitter

✤ Lets have a look at twitter

✤ http://twitter.com/AlbionsOven✤ http://twitter.com/kogibbq✤ https://twitter.com/DellOutletIE

Easy steps to using twitter

✤ Go to www.twitter.com✤ Set up account✤ Search for others and follow them✤ Look through the followers/ing of the good ones

Active Listening

✤ Start tweeting, ✤ Start replying✤ Start answering questions

Uber-Users

✤ Use software like Tweetdeck✤ Add themselves to directories (wefollow.com)

✤ Monitor for certain phrases

✤ www.tweetbeep.com emails you when a phrase or word is used

Facebook basics

✤ Starts with a personal account/profile✤ Business can have a Page ✤ You can also set up a Group

Personal Profile

✤ Build up your friends

Set up a Page

✤ www.facebook.com/pages/create.php✤ Import Logo✤ Photos, images✤ If you have a blog - bring it in :-)

Blog to Facebook

Invite your friends to Fan you

Basics (again!)

✤ You have Friends✤ Your page has Fans

✤ You can ask your Friends to Fan✤ If you start a group - it has members

Caring is sharing

➜ ✤ ➜

➜Tuesday 29 September 2009

Some Good Facebook pages

✤ Puddleducks✤ Goods✤ Two Dames✤ Channelship✤ Simply Zesty

Other things you can do

✤ Set up a group✤ Use FB to publicise an event✤ Run adverts on FB

Facebook Adverts

✤ Targeted demographically✤ Similar to Google in terms of costs and daily limits etc

✤ Worth experimenting with✤ http://www.facebook.com/advertising/

Allows you to effectively use your business network

2 choices

✤ Connect to anyone

✤ Connect to people you know/have had contact with

Contacts

✤ Possible to import your contact list from Outlook/Gmail/where ever

✤ Make them public – why wouldn’t you??

Your Profile

✤ Your current and previous businesses/employments

✤ Your education

✤ Your profile photo

✤ Your summary

Profile (con.)

✤ Your specialisations

✤ Personalise your profile url

✤ http://www.linkedin.com/in/keithbohanna

✤ Include all active email addresses

Groups

✤ Rapidly growing area of activity on Linkedin

✤ Persons with a common interest

✤ This is where Q&A activity happens

✤ Youtube – look at stats✤ Flickr✤ Slideshare – look at stats✤ Google Maps✤ Forums, pre-2000 social networks

✤ http://www.krishnade.com/blog/✤ http://www.simplyzesty.ie✤ http://www.mulley.ie/blog✤ Irish Blog nominees: http://short.ie/listofblogs

✤ IIA Guide to social media: Members only but really good

✤ Facebook Pages Guide: http://short.ie/facebookpages

✤ Twitter: http://mashable.com/guidebook/twitter/

✤ Simply Zesty social media guide✤ Allfacebook Pages Guide

✤ keith@bohanna.com ; 086 2300702✤ keith.bohanna.com (blog)✤ www.keithbohanna.com (website)✤ www.twitter.com/keithbohanna✤ http://www.linkedin.com/in/keithbohanna

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