Social Media And Business
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“Social Media” and Business
Helping to make sense of it
keith bohanna
Tuesday 29 September 2009
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dramatic opening
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briefly
• Blogger since 2005• 1000+ followers on twitter• 500+ contacts on linkedin• Also use
– Facebook– Youtube– Slideshare– Flickr
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Not so Briefly
• On board of Irish Internet Association• Chartered Accountant• Co-founder of dbTwang
–Raised 2 rounds of funding – nearly 200k• Lead organiser of bizcamp.ie
• 300 attendees• Sponsors – Microsoft, BOI, MHC, Three• Coverage – Irish Times, Sunday Times, RTE, Business Plus
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• A (really brief) history of the internet
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• 1969 to 1995– scientists, academics and Generals
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• 1996 to 2000– by Geeks, for Geeks
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• 2000 to 2004– “normal” early adopters– expensive and difficult to use
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• 2004 to 2007– starting to become mainstream– cheaper and easier
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• 2007 to 2009– Became mainstream– cheaper/free and easier/ really easy
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Letting Go
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1. Business V Social
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Date
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If you do not make an effort to help people you will get
back SFA
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2. Control
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• THE website
• THE message
• THE photo(s)
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• Switch to Firefox
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3. Content
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Content – the way it used to be
• One time• One place• Mine
–Not yours (get your own)
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Now it is everywhere
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✤ Website
✤ Blog
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✤ Website - dinner party
✤ Blog
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✤ Website
✤ Blog – Neighbourhood BBQ
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✤ Website
✤ Blog
✤ Facebook - McDonalds
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✤ Website
✤ Blog
✤ Twitter - popular cool cafe
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✤ Website
✤ Blog
✤ Linkedin - restaurant full of suits
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Blogs
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The Anchor of your Social Media Presence
Where your content gets aggregated
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blogging
Less formal
More regular
More inclusive
More colourful
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blogging
Target Audience
from Broad to Focused
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✤ Enough Theory
✤ Lets do a blog post
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Is that it?
✤ Read other peoples blogs
✤ Leave comments for them – when you have something to say
✤ Share information that would be of use to people
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Benefits of blogging
✤ As mentioned – loads of Google Juice
✤ Really good at showing expertise. And passion
✤ Communicates well on a human level
✤ Some PR? Maybe
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✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
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✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
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✤ spare me from a stream of incessant egotistical missives on the state of the economy, breakfast and sport :-)
✤ It is the strongest word of mouth tool on the internet at present
✤ Lets have a look at twitter
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✤ http://twitter.com/AlbionsOven✤ http://twitter.com/kogibbq✤ https://twitter.com/DellOutletIE
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Easy steps to using twitter
✤ Go to www.twitter.com✤ Set up account✤ Search for others and follow them✤ Look through the followers/ing of the good ones
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Active Listening
✤ Start tweeting, ✤ Start replying✤ Start answering questions
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Uber-Users
✤ Use software like Tweetdeck✤ Add themselves to directories (wefollow.com)
✤ Monitor for certain phrases
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✤ www.tweetbeep.com emails you when a phrase or word is used
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Facebook basics
✤ Starts with a personal account/profile✤ Business can have a Page ✤ You can also set up a Group
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Personal Profile
✤ Build up your friends
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Set up a Page
✤ www.facebook.com/pages/create.php✤ Import Logo✤ Photos, images✤ If you have a blog - bring it in :-)
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Blog to Facebook
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Invite your friends to Fan you
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Basics (again!)
✤ You have Friends✤ Your page has Fans
✤ You can ask your Friends to Fan✤ If you start a group - it has members
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Caring is sharing
➜ ✤ ➜
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Some Good Facebook pages
✤ Puddleducks✤ Goods✤ Two Dames✤ Channelship✤ Simply Zesty
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Other things you can do
✤ Set up a group✤ Use FB to publicise an event✤ Run adverts on FB
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Facebook Adverts
✤ Targeted demographically✤ Similar to Google in terms of costs and daily limits etc
✤ Worth experimenting with✤ http://www.facebook.com/advertising/
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Allows you to effectively use your business network
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2 choices
✤ Connect to anyone
✤ Connect to people you know/have had contact with
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Contacts
✤ Possible to import your contact list from Outlook/Gmail/where ever
✤ Make them public – why wouldn’t you??
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Your Profile
✤ Your current and previous businesses/employments
✤ Your education
✤ Your profile photo
✤ Your summary
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Profile (con.)
✤ Your specialisations
✤ Personalise your profile url
✤ http://www.linkedin.com/in/keithbohanna
✤ Include all active email addresses
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Groups
✤ Rapidly growing area of activity on Linkedin
✤ Persons with a common interest
✤ This is where Q&A activity happens
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✤ Youtube – look at stats✤ Flickr✤ Slideshare – look at stats✤ Google Maps✤ Forums, pre-2000 social networks
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✤ http://www.krishnade.com/blog/✤ http://www.simplyzesty.ie✤ http://www.mulley.ie/blog✤ Irish Blog nominees: http://short.ie/listofblogs
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✤ IIA Guide to social media: Members only but really good
✤ Facebook Pages Guide: http://short.ie/facebookpages
✤ Twitter: http://mashable.com/guidebook/twitter/
✤ Simply Zesty social media guide✤ Allfacebook Pages Guide
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✤ [email protected] ; 086 2300702✤ keith.bohanna.com (blog)✤ www.keithbohanna.com (website)✤ www.twitter.com/keithbohanna✤ http://www.linkedin.com/in/keithbohanna
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