Social Media 101 - Socorex Conference

Transcript of Social Media 101 - Socorex Conference

Social Media 101

Yan Luong02/10/2013

Social Media in 2013

@yan_luong

Markets are conversations

When you think of the Internet, don’t think of Mack trucks full of widgets destined for distributorships, whizzing by countless

billboards.

Think of a table for two.

Levine, Locke, Searls & Weinberger in The Cluetrain Manifesto (1999)

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The new media landscape…

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…ain’t new

You are a mediaYou have got an audienceYour audience are makers

Your audience has an audience

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You need a strategy

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http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=cZdkrrllmGU1OM&tbnid=k6cdpFM0CcLV9M:&ved=0CAUQjRw&url=http://www.socialmediaexaminer.com/7-steps-for-a-successful-social-media-strategy/&ei=oY1JUtqqH4PZtAaR4IGQBQ&bvm=bv.53217764,d.bGE&psig=AFQjCNGT3oGoq5zS-Y-QVwsRJbKz8gmFsw&ust=1380638489819627

You need a plan

You need integration

http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=YAOjPHzyyRN33M&tbnid=IaqZRBys0SZ0ZM:&ved=0CAUQjRw&url=http://onemedialogy.com/&ei=TZ1JUo7TAoTFtAbpm4DACQ&bvm=bv.53217764,d.bGE&psig=AFQjCNFDw5lQMb5l9Ra7ET8UH_oMo5_T9Q&ust=1380642480712190

The social media wheel

Listen

Set Objectives

Create ContentEngage

Measure

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Listen and know your audience

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http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=yLcfp9f2LMEtJM&tbnid=WCqBFg_aHoHJZM:&ved=0CAUQjRw&url=http://www.diwecs.com/?p=1718&ei=K41JUvquKYfRsga9uIGwCA&bvm=bv.53217764,d.bGE&psig=AFQjCNHsrk1dMHhnYgotz3Sn3McLEWjD6w&ust=1380638377388127

Going Big Brother

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Set objectives and define your message(s)

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Social and search

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Social as adverstising channel

Define your presences and your content

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http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0LzJbj1oIScEnM&tbnid=pVeGkfjsm5dBvM:&ved=0CAUQjRw&url=http://www.socialmediaexplorer.com/social-media-marketing/the-content-strategy-burger-infographic/&ei=NZBJUruWO4bbsgbN6oG4AQ&bvm=bv.53217764,d.bGE&psig=AFQjCNEkByUpC_popLenv1JYg52H_1_9jw&ust=1380639156229818

Content is king

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http://www.google.ch/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=8hsyjPCzCgQ7IM&tbnid=OHJvJBfxw72CGM:&ved=0CAUQjRw&url=http://socialmediasonar.com/an-online-marketing-strategy-incorporating-social-media/creating-content-for-your-online-marketing-strategy&ei=TZNJUo_zGoHctAaYwoHwCw&bvm=bv.53217764,d.bGE&psig=AFQjCNHhyaiCr0kuewgUiff9cSErtRYeHQ&ust=1380639934430247

You are content

Content trends

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Content trends

Engage

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Be useful

Sharing is caring

What is your online influence?

What would you do?

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How to measure

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Google analytics

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Social analytics

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Thank you!

Find this presentation onwww.slideshare.com/yluong

Social Media 101 - Socorex Conference

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Transcript of Social Media 101 - Socorex Conference

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