Post on 29-Jun-2015
SOCIAL MEDIA 101
For Beginners, Volunteers and Small Companies
Megan E. Mabry,
Publicity and Social Media Manager
Triad Stage
INTRODUCTION
What is Social Media?
Why is it important?
Is this just a fad?
Why should my organization be on social media?
THE MAJOR PLAYERS
HELP! I DON’T HAVE TIME FOR ALL THAT!
CHOOSING WHAT IS RIGHT FOR YOU
Audience Demographics
Who will be moderating my page?
How much time do we have to devote to social media?
QUALITY NOT QUANTITY
You do not have to be on every single social media site to make an impact with your
audience.
The most important thing is to engage.
We have decided what site is best for us, now what?
FACEBOOK 101
We hate you Mark Zuckerberg for this addiction
FACEBOOK 101
Page vs. Personal Profile Quiz! Am I a human being?
Yes! I need a personal profile
No! I need a page
There are no exceptions!
MAKING SENSE OF TIMELINE FOR PAGES
MORE TIMELINE!
WANT MORE TIMELINE?
Go to Shane Hudson’s presentation “Social Media: Best Practices and Advanced Strategies” at 1:30 p.m. tomorrow!
OK, I UNDERSTAND TIMELINE…
Now what do I post? I don’t want my audience to feel like that Connect Engage Cohesive Voice Quality vs. Quantity Contests
FACEBOOK Q&A TIME!
TWITTER 101What did you have for breakfast?
#helpidontknowwhatimdoing
TWITTER 101
What is Twitter? Mentions Direct Messages
Do’s and Don’t’s Hashtags
#immakingthisupasigoalong
Must be willing to overshare—whether it is for your company or for your personal Twitter.
TWITTER HOME PAGE
HASHTAGS TO FOLLOW
#2amt #auddev #newplay #artsadmin #nctc12
TWITTER Q&A TIME!
OTHER FUN THINGS!Are you tired yet?
CONTENT MANAGERS
Hootsuite/TweetDeck
Pros and cons of scheduled posts Good for multiple people posting Can be very insensitive if not careful…
WHEN SCHEDULED POSTS GO VERY WRONG…
TUMBLR—MICROBLOGGING MADE EASY
OVERWHELMED? DON’T BE!
FINAL Q&A!
BE MY FRIEND!
Triad Stage www.facebook.com/triadstage www.twitter.com/triadstage www.triadstage.tumblr.com
Me! www.facebook.com/megan.e.mabry www.twitter.com/reluctantemmy megan@triadstage.org