Nctc social media 2012
-
Upload
nctc -
Category
Technology
-
view
700 -
download
2
Transcript of Nctc social media 2012
![Page 1: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/1.jpg)
Shane D. HudsonJuly, 2012 – NCTC Producing Gathering
The Future of Engagement: Social Media and
Your Audience
![Page 2: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/2.jpg)
22
AGENDA
Part One: What is Social Media
Part Two: Facts and Figures
Part Three: Always Something New
Facebook and Pinterest
Part Four: Best (Mostly Facebook) Practices
![Page 3: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/3.jpg)
33
What Sells a Ticket?
![Page 4: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/4.jpg)
4
Try The 4 E’s
Experience
Everyplace
Exchange
Evangelism
![Page 5: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/5.jpg)
Who Do You Trust?
5
![Page 6: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/6.jpg)
6
Peer Recommendations
![Page 7: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/7.jpg)
How Do You Measure Success?
• Measurement isn’t easy
• Try, try, try and fail… then learn and try again
• Not everything can be measured– How do you measure word of mouth?– How do you measure flyers in coffee shops?– How do you measure outreach
efforts?
7
![Page 8: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/8.jpg)
So What Are We Doing Wrong?• Focus on one platform at a time• Build long-term, meaningful relationships• Be Personable• Listen and respond, don’t be a bullhorn• Use the analytic tools available• Track your progress• Know that even the big brands have difficulty
with actual engagement • Understand social algorithms
8
![Page 9: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/9.jpg)
Edge Rank
9
![Page 10: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/10.jpg)
Show In News Feed
10
![Page 11: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/11.jpg)
Part 2: Facts and Figures
11
![Page 12: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/12.jpg)
Measuring Up
12
![Page 13: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/13.jpg)
13
Resources
![Page 14: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/14.jpg)
Strategy
14
![Page 15: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/15.jpg)
How Much Staff Time?
15
![Page 16: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/16.jpg)
The Numbers
16
![Page 17: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/17.jpg)
What’s The Value
17
![Page 18: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/18.jpg)
1818
Part Three: Always Something New
![Page 19: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/19.jpg)
Why Facebook Still Matters
• Size Matters: – 1 Billion Users (Growing internationally)– Will Double in a Few Years
• King Data:– Most Powerful Repository of Data… Ever
• Social Animals:– People Gather in Groups of Several
Hundred– Social Connectivity Sets Us Apart
19
![Page 20: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/20.jpg)
Timeline
20
• Cover Images• Receive Messages• Most Recent Activity• Pin Stories to the Top of Page for 7 Days• Milestones
![Page 21: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/21.jpg)
Cover Images
• Soft Sell
• Tell a Story
• Rotate Images
• Coordinate Images
21
![Page 22: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/22.jpg)
22
![Page 23: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/23.jpg)
Timeline for Mobile!
23
![Page 24: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/24.jpg)
Messaging
24
![Page 25: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/25.jpg)
Messaging
25
![Page 26: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/26.jpg)
Pin Posts
26
![Page 27: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/27.jpg)
Highlight Posts
27
![Page 28: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/28.jpg)
Voice
28
![Page 29: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/29.jpg)
Insights
29
![Page 30: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/30.jpg)
Activity Log
30
![Page 31: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/31.jpg)
New Admin Roles
31
![Page 32: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/32.jpg)
New Tools
32
![Page 33: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/33.jpg)
33
![Page 34: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/34.jpg)
Timeline• Landing tabs are gone…
34
![Page 35: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/35.jpg)
Timeline• But new tabs/apps are being built…
35
![Page 36: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/36.jpg)
Featured Likes
36
![Page 37: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/37.jpg)
Featured Likes
37
![Page 38: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/38.jpg)
Featured Likes
38
![Page 39: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/39.jpg)
Reposition Pictures
39
![Page 40: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/40.jpg)
Reposition Pictures
40
![Page 41: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/41.jpg)
Ads - Reach Generator
• New type of advertising
• Fixed fee based on number of fans
• Guarantee to reach 75% of fans
• Most posts only reach 16%
• Currently rolling out
41
![Page 42: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/42.jpg)
Ads – Promote Posts
42
![Page 43: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/43.jpg)
So What’s The Bottom Line?
• Run Several Campaigns
• Mix Your Messaging
• Target The Right People
• Know What You Are Selling
• Use Peer Pressure - FOF
• Beware of ROI
• New Fans Are Going to Cost $1 Each
43
![Page 44: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/44.jpg)
44
![Page 45: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/45.jpg)
45
![Page 46: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/46.jpg)
How To Use Pinterest?
• Promote Your Blog
• Tell a story
• Cross engage
• Be useful and interesting
• Repin!
• Let others repin for you
46
![Page 47: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/47.jpg)
Peter and the Starcatcher
47
![Page 48: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/48.jpg)
Peter and the Starcatcher
48
![Page 49: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/49.jpg)
Peter and the Starcatcher
49
![Page 50: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/50.jpg)
Peter and the Starcatcher
50
![Page 51: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/51.jpg)
Peter and the Starcatcher
51
![Page 52: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/52.jpg)
Bonobos – Easter Eggs
52
![Page 53: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/53.jpg)
Theatre Charlotte Pinterest
53
![Page 54: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/54.jpg)
Mash-Up
54
![Page 55: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/55.jpg)
55
Part Four: Best (Mostly Facebook) Practices
![Page 56: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/56.jpg)
Best Practices For Brands• Timeline Loves Images
• Use That Cover Image
• Look At Insights
• Pin Your Posts
• Arrange Your Apps
• Try Some Ads
• Run Contests
• Use Milestones
• Embrace Your Fans 56
![Page 57: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/57.jpg)
Reach More Fans!
• Know Your Audience
• Be Brief, Be Topical
• Keep Up The Content
• Engage
• Turn Friends of Friends into Fans
• Now a few examples…
57
![Page 58: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/58.jpg)
Spread the Likes
58
![Page 59: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/59.jpg)
59
![Page 60: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/60.jpg)
60
![Page 61: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/61.jpg)
61
![Page 62: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/62.jpg)
Use All Your Tools
62
![Page 63: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/63.jpg)
Abe Lincoln Vampire Hunter
63
![Page 64: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/64.jpg)
Art Contest
64
![Page 65: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/65.jpg)
Artist Of The Week
65
![Page 66: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/66.jpg)
Tim Burton – Guest Judge
66
![Page 67: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/67.jpg)
Yale School of Drama
67
![Page 68: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/68.jpg)
Tennessee Rep
68
![Page 69: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/69.jpg)
Roundabout
69
![Page 70: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/70.jpg)
Roundabout
70
![Page 71: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/71.jpg)
Roundabout
71
![Page 72: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/72.jpg)
Roundabout
72
![Page 73: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/73.jpg)
Roundabout
73
![Page 74: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/74.jpg)
Roundabout
74
![Page 75: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/75.jpg)
Offerpop
75
![Page 76: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/76.jpg)
Bella’s
76
![Page 77: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/77.jpg)
Bella’s
77
![Page 78: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/78.jpg)
Bella’s
78
![Page 79: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/79.jpg)
Bella’s
79
![Page 80: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/80.jpg)
Woobox
80
![Page 81: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/81.jpg)
Oreo
81
![Page 82: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/82.jpg)
Oreo
82
![Page 83: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/83.jpg)
NCTC
83
![Page 84: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/84.jpg)
NCTC
84
![Page 85: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/85.jpg)
NCTC
85
![Page 86: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/86.jpg)
NCTC
86
![Page 87: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/87.jpg)
NCTC
87
![Page 88: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/88.jpg)
88
Sit With Your Friends
“Live events are inherently social, says (TicketMaster) CEO Nathan Hubbard.
Buying tickets should be, too.”
![Page 89: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/89.jpg)
BANANAS!
89
![Page 90: Nctc social media 2012](https://reader036.fdocuments.in/reader036/viewer/2022062320/5590caef1a28ab55538b4716/html5/thumbnails/90.jpg)
Google Glasses
90