The Social Media Impact

Leverage Social for Brand Advocacy

Choose you channels wisely

Social strategy

Rather than a social media strategy you need a engagement strategy. An influence

strategy. An activation strategy. Focused around you business goals and objectives, not a media blast.

Crafting your messageThree key areas to elevate your social profile:

Engagement – A conversation with your target Influence – The ability to woo your target

Activation –Creating a call to action with your target

Know you target

How do you reach the mass market?

Design for social

Social design is spontaneous and the imagery and design aesthetic is immature compared to highly polished brand standards.

This strategy works best with the all manners of design.

How to gain users/likes/mentions

The tactical strategy is to use many services similar to likelo.com to help advertise the image. Geo targeting

users with revenant content works the best for likes/Mentions.

Brand Advocacy is the “Smart” goal

When setting goals for finding, targeting

and converting individuals to Brand

Advocates make sure they are Smart and realistic for you

Brand positiong.

Why Social Advocacy?

There are many types of Social brand advocated, the challenge is targeting your brand loyalists.

Social Brand AdvocacyTarget the influencers and they will advocate

you brand position.

Influencer

www.armadadigital.comRaymond A. Monaco

702-281-8850Skype ray.monaco

raymond@armadadigital.comLinkedin: www.linkedin.com/in/monaco/

Twitter @armadadigital

How can you start change? Call us.