http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/

Fundraising through the Power of StoryLeveraging Social Media to Connect and Prosper

What we’ll talk about...

The Future is Social Tapping into Human Motivation Social Media Success Social Media Tools Online Fundraising Tools

Tying traditional strategy and new tools together

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Traditional to Social

Humans Want to Meaningfully Connect

http://www.flickr.com/photos/50203533@N00/226628124/

Advantages of Social MediaPeople are

Easy To Find

Talk is Cheap

Serendipity is Enhanced

Reciprocity is Easy http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/

It’s More Important Than Ever

Use all the Help You Can Get

Working alone cuts creativity & ingenuity

Involvement = Improvement

http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/

Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity

http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/

http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/

Giving What They Have to Give

Networked Nonprofits: Free Agents

Combine social media savvy with their passion for social causes to accomplish amazing things

The tools allow them to be powerful forces of change

Networked Nonprofits don’t bristle at their involvement or power… they harness them and leave the welcome light on.

Social IS the FutureResistance has changed to concern about being left behind

Question: No longer whether to embrace social media, but how to do it effectively

It’s Not the Social Media Gadgets

It’s the Social Engagement

http://www.flickr.com/photos/49503019876@N01/1659321885/#

Storytelling… Makes the Emotional Connection

It’s a Conversation with real Human Beings.

How Do You Want to Make the World a Better Place?

Tell Your Story Online

Tap into the 3 Motivations of Humans

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A rubber raft…in the middle of the ocean?

http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//

A rubber raft…in the middle of the ocean!

http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/

Speak to Your Donor’s Motivations

1. Material

2. Social

3. Ideological

http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg

http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/

3 Motivations: Material

1. Cash2. Discounts3. Volunteers get free

admission4. Backstage Access5. Linkbacks to their

site6. Promotion

http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/

http://www.schipul.com/en/art/?562

3 Motivations: Social

1.Networking2.Socialization,

Relationships3.Identity, Status4.Sex5.Organized Religion6.Some politics7.Achievement8.Self-esteem9.Promotion

3 Motivations: Ideological

1. Belief in a cause2. Long-term political

goal3. Religious / spiritual4. Self-actualization5. Art

Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood

tree for 738 days.

http://en.wikipedia.org/wiki/Julia_Butterfly_Hill

www.heifer.org

End Hunger & Poverty

Hand-Up Not Hand-Out

Gifts of Livestock & Training

“Living Loans”

Heifer International

I’m Giving You aLlama for Christmas

Honor a WiLD Woman in Your Life

Wedding Registry

Material Motivation: Gift for Good

Strong outreach to large social networks

Give all the collateral away

Team Heifer Easy Tell A

FriendFunctionality

Social Motivation: Friend Your Cause

Real People – Real Stories

Social Media focused on the Story

Appeal to globally minded - long-term development, rather than short-term relief. 

Ideological Motivation: The Story Behind the Cause

Social Media Success: What Works Best

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Where Social Media WorksSupport

Multichannel Giving Campaign

Communicate Directly to the Recipient Feel Like a

Organizational PartnerSaying Thanks

Currency of Karma

Where We See the Stats Spike

ContestsEventsCampaigns

Photos, Photos, Photos & More Photos

http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/

Social MediaTools

http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/

Strategy: More Social Than Media

Focus on the Conversation

Success is Telling the Story

Build strong, long term relationships

What’s the Hashtag? #CampForAllConhttp://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/

Example: To Write Love on Her Arms

Blog: Storybook, Interact, Lead the Conversation

Facebook: Grow Your Base, 600+ Million, Engage Fans

Twitter: Share Knowledge, Promote Others, Say Thanx!

Flickr: Share Triumphs & Challenges, Visualize the Story

YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits

Online FundraisingTools

http://www.flickr.com/photos/missyho/3809392746/sizes/l/in/photostream/

Chipin: Fast & easy, track-able online giving www.chipin.com

http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html

Facebook Causes: Central Point for your NPO

Firstgiving: Free Online Fundraising Pages

Give a Tweet: Fundraising through Twitter

Tools will Come & GoStrategy Sustains Organizations

http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/

Likeable: Kind, Funny, Gracious, Helpful & Grateful

http://www.flickr.com/photos/30971624@N00/2483188081/

Let’s review...

Make the connection, tell your Story

Find the tools that work for you

Discover what motivates your donor base

Say THANK YOU!!

http://www.flickr.com/photos/73645804@N00/4759535970/

Questions?

http://www.flickr.com/photos/30971624@N00/2483188081/

Stories & tips/tricks for inspiration

Beth Kanter: http://beth.typepad.com/

NetSquared Blog: http://www.netsquared.org/blog

Online Fundraising Blog: www.onlinefundraisingblog.com/

The Fundraising Coach: http://fundraisingcoach.com/

Just Giving Blog: http://justgiving.wordpress.com/

Non Profit Tech Blog: http://www.nonprofittechblog.org/

Read Write Web: http://www.readwriteweb.com/

Donor Power Blog: http://www.donorpowerblog.com/

JJ Lassberg, Schipul – The Web Marketing Companywww.schipul.comJJLassberg@schipul.com

http://www.flickr.com/photos/45581782@N00/2086641/

Blog: jjlassberg.comFacebook: jjlassberg

Twitter: jjlassbergFlickr: jjlassberg

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