2013 Advice on Nonprofit Fundraising

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Carolyn M. Appleton, CFRE carolynmappleton.wordpress.com

description

This slide presentation has been updated! See the newest version on SlideShare: http://www.slideshare.net/CAppleton/fundraising-predictions-2014-and-beyond-texas-library-association. This presentation refers to a blog post on my WordPress site: http://carolynmappleton.wordpress.com/posts/2012-advice-from-carolyn-on-nonprofit-fundraising/.

Transcript of 2013 Advice on Nonprofit Fundraising

Page 1: 2013 Advice on Nonprofit Fundraising

Carolyn M. Appleton, CFRE

carolynmappleton.wordpress.com

Page 2: 2013 Advice on Nonprofit Fundraising

Tried and True

Do what you have always done to secure funding for your nonprofit organization

Your organization has its own personality and way of doing things

Build on your strengths, continually refine and improve your fundraising activities at all levels!

Page 3: 2013 Advice on Nonprofit Fundraising

Having Said That …

Your own needs – and those of other nonprofits – are probably

increasing

Economic challenges mean heightened competition for

government, individual, foundation and corporate dollars

Heightened fundraising activities by your nonprofit colleagues

mean your nonprofit’s “voice” may be “drowned out”

Page 4: 2013 Advice on Nonprofit Fundraising

Suggestions

Reduce your dependence upon government funding

Enhance your private sector fundraising activities

(individuals, foundations, and corporations)

Enhance your stewardship of existing donors, to be sure they

stay with you

Don’t forget the volunteers!

Page 5: 2013 Advice on Nonprofit Fundraising

Invest in the future, and the future is …

Boomers and Seniors

Some 10,000+ people are retiring daily;

these groups are charitably-inclined

Make it easy - and enticing - to place

your nonprofit in Wills and

in estate plans

Devote staff time to promoting

planned giving

Consider a council of professional advisors

Invest in a professional system to manage planned giving

Page 6: 2013 Advice on Nonprofit Fundraising

Consider New Ideas

Learn new technologies to

save money and increase

effectiveness (i.e., cloud computing,

video, phone tech services,

mobile apps, Microsoft tools)

Consider “crowdfunding” (broad-based fundraising campaigns

to attain goals large and small)

Use social media to communicate your mission, needs and

vision – but think “smart” to avoid becoming overwhelmed

Charity lotteries, a concept whose time has come …

Page 7: 2013 Advice on Nonprofit Fundraising

Many Factors at Work

Women are playing greater

roles in charitable decisions

So-called “minority” populations

are growing in size, influence, and affluence

Professional advisors are being asked to help

donors make charitable decisions more than ever

before

Donors are becoming more “tech savvy”

Consider these factors as you move forward in our

brave new world!

Page 8: 2013 Advice on Nonprofit Fundraising

Thank you!

This presentation is based on an article found on Carolyn’s blog

(January, 2013).

To read more, including additional supportive resources:

http://carolynmappleton.wordpress.com/posts/2012-advice-from-carolyn-on-nonprofit-

fundraising/

Carolyn M. Appleton, CFRE [email protected]