Post on 27-Aug-2014
description
Tracking the Social Winter Olympics 2014
Day 8 - Thursday, February 13, 2014
Total Number of Olympic Mentions on 2/13/2014:1,097,925
Data gathered on 2/14/2014 using Radian6 social listening
That’s 762 mentions a minute!
Data gathered on 2/14/2014 using Radian6 social listening
12 AM
1 AM 2 AM 3 AM 4 AM 5 AM 6 AM 7 AM 8 AM 9 AM 10 AM
11 AM
12 PM
1 PM 2 PM 3 PM 4 PM 5 PM 6 PM 7 PM 8 PM 9 PM 10 PM
11 PM
0
20,000
40,000
60,000
80,000
100,000
120,000
Day 6 Timeline (Turns in Conversation)
Conversation around figure skating gave the Games their first big bump
of the day.
Back-to-back hockey games featuring Russia and Canada maintained a high level of
conversation throughout the afternoon.
#slopestyle
#goteamusa
#hockey
#wearewinter
#teamcanada
#olympics2014
#sochi
#olympics
#teamusa
#sochi2014
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
9,118
9,988
12,692
14,418
25,382
28,927
33,103
37,114
54,506
301,873
Top & Trending Hashtags• #TeamUSA experienced a climb on Thursday, in part
due to mentions in relation to USA’s sweep of the ski slopestyle event. We also saw a related hashtag appear in the top ten -- #GoTeamUSA. Slopestyle also got its own hashtag, which broke through the top ten. It was definitely a winning day for the sport!
• As the Olympics continue to roll on, #Sochi2014 is maintaining its place on top. It saw an impressive 30% gain in conversation day-to-day, jumping from 232,654 to 301,873 mentions
• The start of the men’s hockey tournament drove increased usage of #Hockey, 12,692 mentions and a place in the top ten. We expect that games for the Canadian and US team to drive even more conversations over the coming week.
Skeleton Slopestyle Curling Figure Skating Hockey0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
24,418
35,468
50,131
65,21069,761
Most Popular Sports & Events• Hockey finally dethroned curling as the men’s tournament
got started. Its 69,761 were enough to boost it above figure skating’s 65,210 mentions. With both events expected to run through Friday, we are excited to see who will dominate daily conversation.
• American success in the ski slopestyle event generated enough buzz to carry the sport into the top five with 35,468 mentions. It will be interesting to see if congratulatory remarks continue to carry it through Friday, a day after the event has concluded.
• Sliding sports continue to represent themselves in the top five with skeleton replacing luge. The sport continues on Friday and we may see even more mentions of it over the weekend.
Netherlands
United Kingdom
Japan
Canada
United States
0 200,000 400,000 600,000 800,000
23,110
32,569
55,510
92,418
725,803
Top 5 Countries Talking
#teamfinland
#teamrussia
#teamgb
#teamcanada
#teamusa
0 10,000 20,000 30,000 40,000 50,000 60,000
677
1,307
2,566
25,382
54,505
Top 5 Team Hashtags
Most Popular Countries
• The most-popular country-related hashtags remained relatively stable day-to-day, with Sweden replacing Finland in the top five. That said, conversation including #TeamUSA nearly doubled from 30,272 mentions to 54,505.
• The most popular countries mentioned without hashtags didn’t change from Wednesday to Thursday, though their positions did. While the United States maintained the lead and Canada held onto second, Japan leapfrogged the UK, leaving Netherlands in fifth place.
Kelly Clark (USA)
Justyna Kowalczyk (Poland)
Patrick Chan (Canada)
Jeremy Abbott (USA)
Mark McMorris (Canada)
Joss Christensen (USA)
Martin Fourcade (France)
Gus Kenworthy (USA)
Nick Goepper (USA)
Shaun White (USA)
0 35,000 70,000
5,054
5,468
7,828
10,385
13,128
13,257
15,992
20,053
23,056
50,923
Top 10 Most Mentioned Athletes
Shaun White@Shaun_White50,923 Mentions
Top 5 Most Mentioned Athletes
Tina MazeSlovenia
@TinaMaze2,593 Mentions
Torah BrightAustralia
@TorahBright3,789 Mentions
Arianna FontanaItaly
@AryFonta4,427 Mentions
Justyna KowalczykPoland
@_Justysia_5,468 Mentions
Martin FourcadeFrance
@martinfkde15,992 Mentions
• With the USA and Canada dominating social conversations, it comes as no surprise that athletes from these countries are the most talked about… But who are the most mentioned athletes outside of these borders?
Non-North American
Top 5 Most Mentioned Users(Excluding Athletes)
@SportsCenter16,408 Mentions
@USOlympic15,167 Mentions
@Sochi201412,627 Mentions
@ NBCOlympics9,995 Mentions
@CDNOlympicTeam9,312 Mentions
exacttarget.com