SocialCorp: Social Media

Goes To Corporate

Joel Postman

What is a social

media?

Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives.

Social media can take many different forms, including text, images, audio, and video. These sites typically use technologies such as blogs,message boards to allow users to interact.

What is a social corp?

Companies that are learning

to take advantage of the power of social media

to reshape their relationships with customer and important audiences.

Why company should be a SocialCorp?

Unparallel access to information

Enhanced brand awareness and perception

Better engagement with customers,employees and business

partners

Increased control over the company’s marketplace message

What Does It Take to Become a SocialCorp?

Social Corp Readiness

Quiz

What does

What are Social Media Tools?

blog.

social networks.

photo sharing.

communities.

social bookmarking.

rich media.

rich media.

rich media.

microblogging.

microblogging.

wikis.

second life.

“Social Media Strategy should tie business strategy and communication strategy, rather

than being based on available tools”

The Power of BLOG

Interactive Engagement and

Conversation monitoring

customer engagement.

conversation monitoring.

Can You Control Your Brand, or Just Share It?

brandjacking.

Establishing corporate identity

Using Social Media to Reach the Right People

Employee Engagement

Analyst and Investor Relations

Customer service, support and engagement&

Business Partners

Marketing

Balancing Social Media Risk and

Reward

Social Media Ethics

AstroturfingBlogola

BrandjackingComment Spam

FlogLink Baiting

Pay Per PostScreen Scrapping

Splog

The WOMMA ethic code

•Honesty of Relationship

•Honesty of Opinion

•Honesty of Identity

Can You Count Everything That

Counts?

Value of Social Media

InfluenceBrandEngagementPublic Relations

What Are The Tools?

Google Analytics

Entreprise-Grade Social Measurement

Blog Search

Blog Ranking

Social Bookmarks

SocialCorp 2.0:Corporate

Communications Inside Out

Speed Brevity

Participation Chaos

Letting GO Tacking Back

Engagement Doing Business

Wild Wild West The Civilized World

•HOUSEBILL 775

: Start Now!

thank you!