Going viral

Using social networking analysis to influence behaviours

FRSA Noel Hatch@noelito

www.slideshare.net/localinnovation/social-contagion

Social networks

by design…

friends

communities

groups

…by default

neighbours

family

classmates

Understand

Support

Influence

Understand the context

Observe the interactions

Analyse the influences

Train people to influence behaviours

Understand the context

Teacher

Analyst

Trainer Young people

Neighbourhood

Experience of social networks & anti social behaviour

Observe the interactions

Train people to influence behaviours

Storyboard Uncover Analyse Share

Help people better understand their behaviours

Empathy

Reconciliation

Collaboration