Social Contagion
10
Going viral Using social networking analysis to influence behaviours FRSA Noel Hatch @ noelito www.slideshare.net/localinnovation/social-co ntagion
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To understand how anti-social behaviours such as cyber bullying spread across young people’s social networks and how young people could spread pro-social behaviours across their networks. To help young people understand these network dynamics and how they can use these to address concerns their local communities have about social behaviour.
Transcript of Social Contagion
Going viral
Using social networking analysis to influence behaviours
FRSA Noel Hatch@noelito
www.slideshare.net/localinnovation/social-contagion
Social networks
by design…
friends
communities
groups
…by default
neighbours
family
classmates
Understand
Support
Influence
Understand the context
Observe the interactions
Analyse the influences
Train people to influence behaviours
Understand the context
Teacher
Analyst
Trainer Young people
Neighbourhood
Experience of social networks & anti social behaviour
Observe the interactions
Train people to influence behaviours
Storyboard Uncover Analyse Share
Help people better understand their behaviours
Empathy
Reconciliation
Collaboration
