Post on 21-Jan-2018
Word of Mouth and Content Marketing Specialist
Engineering The Social Spread
A Look at Social & Mobile First India
The Need for Social Catalyzers
A"Changing"India:"Social"&"Mobile"First""MMS"Trend:"Mobile,"Media"&"Social""
""
Internet growth in non metro town
58%
Fastest Growing Internet Market in the World
350 mn
Active Smart Phone Users in India
120 mn
E-commerce Market in India
675 $ Bn
Facebook Biggest Engagement Platform
in India
150 mn
Spends up 45% 3000 Cr + Market
Organic Reach Down to 1%
Real Time Content Consumption & Conversations
90% of Buying Influenced by WOM &
Reviews Online
Driven by Regional Influencers & Communities
Source: Google & Facebook"
Content Marketing | Influencer Engagement| WOM & Buzz
At Social Catalyzers we
o Spread the Idea o Set the Trends o Create Opinions
We understand the power of Word of Mouth and our
network of 1000+ Social Media Influencers and Bloggers
help catapult your Brand.
Helping Your Idea stand out of the clutter, Travel to the
Right Audience and have a life beyond paid media.
Driving"Content"Virality"across"Social""
Content"
Influencers "
Aggregating Communities"
+!
Step 1. Relevant Meta Tagging of Fresh / New Content on
YouTube
Step 2. Seeding through the Relevant Influencers & Communities
Step 3. Creating Buzz & Virality
through Alpha Users
Step 4. Large Scale Organic
Consumption of Content
Delivering:"Virality,"Conversa>on"&"Opinion"Service"Offering"Social"Catalyzers""
Influencers "
Aggregated Communities"
Big Idea"
- Content Virality & Search - Engagement: Views, Likes, Comments & Shares"
- Engagement: Views, Likes, Comments & Shares"
- Twitter Trending - Buzz Creation - Followers"
- Engagement: Likes & Comments - Followers"
- Opinion Management "
- Review Management "
- User Generated Content "
- Distribution & Digital PR"
- Drive Traffic, Installs & Usage on Digital Assets"
Our"Shining"Takeaways…"Virality! Engineered!
Organic Views: Targeting Demographics and Geo
!Twi%er!Virality!!
#TrendingHastags!#UserGeneratedContent!#UGC!
#Videos!#Memes!#POLL!
"Facebook!–!Instagram!Virality!!
Community!AggregaDon!&!Influencer!Seeding!
#UserGeneratedContent!#UGC!#Videos!#Memes!
#AdaptedCampaignContent!
WebSite!Traffic!!
eCommerce!Reviews!
Brands"We"Have"Delivered"on"Delivered"Results"&"Engineered"the"Social"Spread"Leading"Brands"
Virality!"Engineered!"""Organic"Views:"Targe>ng"Demographics"and"Geo"
YouTube!Virality!N!MaruD!WagonR:!Happy!Weekend!
#2"Trending"videos"on"google"(hot"
videos)"
#1"All"over"India"on"
Saturday"&"Sunday"
900+"New"Subscribers"
821k+"Total"Views"on"
the"video"
120+"Playlists"added"
the"video"
YouTube!Virality!–!Reebok!India|Mom|#FitToFight!–!Women’s!Day!
800+"Total"posi>ve"engagement"
#4"All"over"India"on"
Saturday"&"Sunday"
600+"New"Subscribers"
708k+"Total"Views"on"
the"video"
#1"In"search"results"
YouTube!Virality!–!Oxemberg!#MakeYourMove!
3"Days"in"All"India"Youtube"Trends"
#2"All"India"Trends"on"Republic!Day!
400+"New"Subscribers"
457k+"Total"Views"on"
the"video"
#3"Hot"Videos"in"
Google"Trending"during"the"1st"week"of"2017"
Happy!Weekend!
5000+Subscribers
gained by Reliance by
regular trending Videos.
#2All India
Youtube Trends on Republic
Day
500+New Subscribers
2.5M+Total Views on
the video
2Videos trended in “Full Paisa Vasool” series
And the Media agrees!
Brand Equity- YouTube Leader
Board- The Unskippables
WagonR: No 9 most watched video TVC in
Feb 2017
Owning Topicality & Days WagonR trended throughout the launch weekend, Top on search. Keywords enabled.
Reebok trended on Women’s Day, appropriately to the communication, ranked over Kangana’s video on search
#1"out"of"41,000"Results"
#2"out"of"83,000"Results"
YouTube Targeted Views : The BACARDÍ House Party/Dewars
Metrics: Age 25-45 years, 90% retention, Geos: Chandigarh, Gurgaon, Mumbai, Pune, Bangalore, Karnataka, Pondicherry, Kolkata,
Hyderabad, West Bengal, MaharashtraHaryana, AP, Telangana, Thane, Pondicherry, Guwahati, Shillong, UP
Better Completion Rates -70%+, Minor wastageOver 2 million views delivered on target
Twitter Virality #TrendingHastags #UserGeneratedContent #UGC #Videos #Memes #AdaptedCampaignContent POLLs
Starting a Cultural Trend & Hijacking Twitter • Launch of Stan Smith Sneaker Shoes
• Adidas became the Trend Setter for “Shoefie”
• Multiple trending through out the campaign
national and Citywise
➢ #COURTRIP
➢ #SHOEFIE
➢ #STANSMITH
➢ STAN SMITH
➢ Shoefie
➢ #adidasStanSmith
• Generated almost 325 M of Impressions with over
41,000 mentions
• 5000+ Shoefies were submitted on Twitter and
around 500 Shoefies on Instagram
UGC Engagement With Reaction Videos
• Reaction Videos for Amazon Great Indian Sale
• How people react when they hear about Amazon
Great Indian Sale
• Facebook, Instagram and Twitter were tactical used
with selected bunch of Influencers who shared their
reaction videos.
• 100+ Reaction videos were submitted on Twitter
• Influencers were asked to find an item from the sale
which they’d would like one of their friend to buy
and asked them to tag that friend in the post with
the screenshot of that Item.
UGC Engagement With Reaction Videos
• Stain Reaction Challenge
• Asked People: What’s your wildest Stain Reaction?
• Multiple trending through out the campaign
nationally
➢ #DaagSeKyaDarna
➢ #DaagSeKyaDarnaDay2
• Generated almost 150 M of Impressions with over
17,000 mentions
• 120+ Reaction videos were submitted on Twitter
• Compilation of the best videos was made by Asian
Paints
Facebook – Instagram Virality Community Aggregation & Influencer Seeding #UserGeneratedContent #UGC #Videos #Memes #AdaptedCampaignContent
Engineering the Viral Spread Through Relevant Communities
• Primary Hashtag“#XmasWithPC” trended on #1
position nationally for more than 6 hours on
twitter.
• Keyword “Priyanka” showed up in national
trends on twitter with #XmasWithPC
• Over 500k+ organic views on Facebook posts.
• Over 30k+ organic views on Instagram posts.
• Total number of users engaged during all
activities were 36000+ on platfroms facebook,
Instagram and twitter.
3rd"Party"Polls:"Take"On"the"Compe>>on"
• Win the Voice of the People – People’s
Choice
• Get Relevant Influencers and Blogs to
host Twitter Polls
• Drive PR machinery to disseminate the
“victory” of the “Voice of the people”
• Trend the same on Twitter
#BetterThanXYZ
WebSite Traffic #Quality
Drive Quality Traffic
• Drove relevant traffic through
social Media platforms
• 1.5 Lakh Organic Visits
Delivered in 15 Days
• Delivered Retention of 45
Seconds
• Preferred Partner for Driving
Traffic
E-Commerce Reviews
• Amazon & Flipkart credibly
Looking Forward to Enabling Your Next Social Spread!
Talk to us… SocialCatalyzers.com