Word of Mouth and Content Marketing Specialist

Engineering The Social Spread

A Look at Social & Mobile First India

The Need for Social Catalyzers

A"Changing"India:"Social"&"Mobile"First""MMS"Trend:"Mobile,"Media"&"Social""

""

Internet growth in non metro town

58%

Fastest Growing Internet Market in the World

350 mn

Active Smart Phone Users in India

120 mn

E-commerce Market in India

675 $ Bn

Facebook Biggest Engagement Platform

in India

150 mn

Spends up 45% 3000 Cr + Market

Organic Reach Down to 1%

Real Time Content Consumption & Conversations

90% of Buying Influenced by WOM &

Reviews Online

Driven by Regional Influencers & Communities

Source: Google & Facebook"

Content Marketing | Influencer Engagement| WOM & Buzz

At Social Catalyzers we

o  Spread the Idea o  Set the Trends o  Create Opinions

We understand the power of Word of Mouth and our

network of 1000+ Social Media Influencers and Bloggers

help catapult your Brand.

Helping Your Idea stand out of the clutter, Travel to the

Right Audience and have a life beyond paid media.

Driving"Content"Virality"across"Social""

Content"

Influencers "

Aggregating Communities"

+!

Step 1. Relevant Meta Tagging of Fresh / New Content on

YouTube

Step 2. Seeding through the Relevant Influencers & Communities

Step 3. Creating Buzz & Virality

through Alpha Users

Step 4. Large Scale Organic

Consumption of Content

Delivering:"Virality,"Conversa>on"&"Opinion"Service"Offering"Social"Catalyzers""

Influencers "

Aggregated Communities"

Big Idea"

- Content Virality & Search - Engagement: Views, Likes, Comments & Shares"

- Engagement: Views, Likes, Comments & Shares"

- Twitter Trending - Buzz Creation - Followers"

- Engagement: Likes & Comments - Followers"

- Opinion Management "

- Review Management "

- User Generated Content "

- Distribution & Digital PR"

- Drive Traffic, Installs & Usage on Digital Assets"

Our"Shining"Takeaways…"Virality! Engineered!

Organic Views: Targeting Demographics and Geo

!Twi%er!Virality!!

#TrendingHastags!#UserGeneratedContent!#UGC!

#Videos!#Memes!#POLL!

"Facebook!–!Instagram!Virality!!

Community!AggregaDon!&!Influencer!Seeding!

#UserGeneratedContent!#UGC!#Videos!#Memes!

#AdaptedCampaignContent!

WebSite!Traffic!!

eCommerce!Reviews!

Brands"We"Have"Delivered"on"Delivered"Results"&"Engineered"the"Social"Spread"Leading"Brands"

Virality!"Engineered!"""Organic"Views:"Targe>ng"Demographics"and"Geo"

YouTube!Virality!N!MaruD!WagonR:!Happy!Weekend!

#2"Trending"videos"on"google"(hot"

videos)"

#1"All"over"India"on"

Saturday"&"Sunday"

900+"New"Subscribers"

821k+"Total"Views"on"

the"video"

120+"Playlists"added"

the"video"

YouTube!Virality!–!Reebok!India|Mom|#FitToFight!–!Women’s!Day!

800+"Total"posi>ve"engagement"

#4"All"over"India"on"

Saturday"&"Sunday"

600+"New"Subscribers"

708k+"Total"Views"on"

the"video"

#1"In"search"results"

YouTube!Virality!–!Oxemberg!#MakeYourMove!

3"Days"in"All"India"Youtube"Trends"

#2"All"India"Trends"on"Republic!Day!

400+"New"Subscribers"

457k+"Total"Views"on"

the"video"

#3"Hot"Videos"in"

Google"Trending"during"the"1st"week"of"2017"

Happy!Weekend!

5000+Subscribers

gained by Reliance by

regular trending Videos.

#2All India

Youtube Trends on Republic

Day

500+New Subscribers

2.5M+Total Views on

the video

2Videos trended in “Full Paisa Vasool” series

And the Media agrees!

Brand Equity- YouTube Leader

Board- The Unskippables

WagonR: No 9 most watched video TVC in

Feb 2017

Owning Topicality & Days WagonR trended throughout the launch weekend, Top on search. Keywords enabled.

Reebok trended on Women’s Day, appropriately to the communication, ranked over Kangana’s video on search

#1"out"of"41,000"Results"

#2"out"of"83,000"Results"

YouTube Targeted Views : The BACARDÍ House Party/Dewars

Metrics: Age 25-45 years, 90% retention, Geos: Chandigarh, Gurgaon, Mumbai, Pune, Bangalore, Karnataka, Pondicherry, Kolkata,

Hyderabad, West Bengal, MaharashtraHaryana, AP, Telangana, Thane, Pondicherry, Guwahati, Shillong, UP

Better Completion Rates -70%+, Minor wastageOver 2 million views delivered on target

Twitter Virality #TrendingHastags #UserGeneratedContent #UGC #Videos #Memes #AdaptedCampaignContent POLLs

Starting a Cultural Trend & Hijacking Twitter •  Launch of Stan Smith Sneaker Shoes

•  Adidas became the Trend Setter for “Shoefie”

•  Multiple trending through out the campaign

national and Citywise

➢  #COURTRIP

➢  #SHOEFIE

➢  #STANSMITH

➢  STAN SMITH

➢  Shoefie

➢  #adidasStanSmith

•  Generated almost 325 M of Impressions with over

41,000 mentions

•  5000+ Shoefies were submitted on Twitter and

around 500 Shoefies on Instagram

UGC Engagement With Reaction Videos

•  Reaction Videos for Amazon Great Indian Sale

•  How people react when they hear about Amazon

Great Indian Sale

•  Facebook, Instagram and Twitter were tactical used

with selected bunch of Influencers who shared their

reaction videos.

•  100+ Reaction videos were submitted on Twitter

•  Influencers were asked to find an item from the sale

which they’d would like one of their friend to buy

and asked them to tag that friend in the post with

the screenshot of that Item.

UGC Engagement With Reaction Videos

•  Stain Reaction Challenge

•  Asked People: What’s your wildest Stain Reaction?

•  Multiple trending through out the campaign

nationally

➢  #DaagSeKyaDarna

➢  #DaagSeKyaDarnaDay2

•  Generated almost 150 M of Impressions with over

17,000 mentions

•  120+ Reaction videos were submitted on Twitter

•  Compilation of the best videos was made by Asian

Paints

Facebook – Instagram Virality Community Aggregation & Influencer Seeding #UserGeneratedContent #UGC #Videos #Memes #AdaptedCampaignContent

Engineering the Viral Spread Through Relevant Communities

•  Primary Hashtag“#XmasWithPC” trended on #1

position nationally for more than 6 hours on

twitter.

•  Keyword “Priyanka” showed up in national

trends on twitter with #XmasWithPC

•  Over 500k+ organic views on Facebook posts.

•  Over 30k+ organic views on Instagram posts.

•  Total number of users engaged during all

activities were 36000+ on platfroms facebook,

Instagram and twitter.

3rd"Party"Polls:"Take"On"the"Compe>>on"

•  Win the Voice of the People – People’s

Choice

•  Get Relevant Influencers and Blogs to

host Twitter Polls

•  Drive PR machinery to disseminate the

“victory” of the “Voice of the people”

•  Trend the same on Twitter

#BetterThanXYZ

WebSite Traffic #Quality

Drive Quality Traffic

•  Drove relevant traffic through

social Media platforms

•  1.5 Lakh Organic Visits

Delivered in 15 Days

•  Delivered Retention of 45

Seconds

•  Preferred Partner for Driving

Traffic

E-Commerce Reviews

•  Amazon & Flipkart credibly

Looking Forward to Enabling Your Next Social Spread!

Talk to us… SocialCatalyzers.com