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IBM Social Business – An IntroductionXM² -Karel de Grote-Hogeschool

Yves Van SetersTeam leader External Communications IBM Benelux

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Yves Van Seters

• Team Leader Media Relations & External Communications IBM BeNeLux

• 17 years of experience in sales, marketing & communications

• Active in Social Media since 2009• Twitter, Tumblr, Linkedin, Foursquare, Slideshare, Youtube, Google+• IBM SmartCloud, Connections

• IBM Social Maven

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IBM

• NYSE: IBM

• Hardware, software, services, consultancy

• B2B

• Revenue in 2011: 106.916.000 000 000 USD

• Employees WW: 433.362

Source: IBM annual report 2011: http://ibm.co/TAccAs

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“What does Social means to you?”

“What does Business means to you?”

”What does Social Business means to you”

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CommerceCollaboration

Communications

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Social Business Smarter Communications

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SalesLeads

Comm’sCredibility

Social

Engagement

The “New” Comm’s

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Listen

identify

DevelopShare

Generate

• Social• News• Customers

• Topics• Trends

• Content• Stories

• Credibility• Leads ($)

• Press• Social• Stage

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Trending

Content •Black-out van elektriciteit gemakkelijker te voorkomen dan gedacht.

Result

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Trending

Content •Van Sportanalist naar Sportvoorspeller

Result

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Staged

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TedX Flanders

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Social Business Smarter Collaboration

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The Globally Integrated Enterprise

The globally integrated enterprise is a company that fashions its strategy, its management, and its operations in pursuit of a new goal: the integration of production and value delivery worldwide.

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The Social Enterprise: 5 Emerging Trends

1. Social Technology re-shapes Corporate Culture

2. Social Technology is “The New Intranet”

3. Social Standards come to the Enterprise

4. Social Meets Mobile

5. Social Technology drives Business

Source: http://www.slideshare.net/lbenitez/enterprise-social-media-5-emerging-trends

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Trend #2: Social Technology is “The New Intranet”

Source: Informationweek: http://bit.ly/RRgB4i

“… companies are implementing social from the inside out […] they are testing the waters by deploying intranet-based social systems. The top three drivers for such deployments are 1. employee collaboration, 2. efficiency in locating people and

resources 3. idea generation”…

It’s no longer about locking content in an email ecosystem

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Why Social ?

Source: http://www.slideshare.net/rhappe/the-2011-state-of-community-management

Social Improves:

• Product Innovation

• Workforce Optimization

• IT Support

• Marketing

• Operations

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Integrated Capabilities of IBM Connections

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Trend #4: Social meets Mobile

Source: Forrester- http://bit.ly/ZaSyS8

“Individual employees are able to put the latest mobile devices and apps to productive business use faster than their employers can. [...] What it means: Companies have little control over who uses these.”

Collaborate anytime, anywhere with anyone

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Explosive Mobile growth - BYOD

Source: http://www.gartner.com/it/page.jsp?id=1897514Source: http://techcrunch.com/2012/02/01/facebook-has-425-million-mobile-monthly-active-users-up-from-350-million-in-september/Source: http://www.zdnet.com/blog/btl/apple-sold-more-ios-devices-in-2011-than-it-sold-macs-in-28-years/69717Source: http://mashable.com/2012/02/23/comscore-mobile-study/

• Apple sold more mobile devices in 2011 than Macs in last 28 yrs

• More than 50% of Facebook’s activity is via mobile• 64.2M use mobile for social networking in the US• 88% companies report employees use personal

devices• #2 priority for CIO’s in 2012

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Mobile Trends

Source: IBM Tech Trends Report http://ibm.com/developerworks/techtrendsreport

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Social Business Smarter Commerce

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Social is a game changer

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Police chiefs fight crime with data

Marketers predict individual behaviors

Farmers track livestock in real time

Doctors deliver personalized prescriptions

Retailers foresee emerging shopping trends

Chief Supply Chain Officers change assortments in seconds

What is the use of Big Data ?

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This is changing the entire way products are sourced, manufactured and distributed—and making business more complex than ever

Customer expectations of service, price and delivery are soaring

Customers now have unlimited access to information and can instantly share it with the world

Social networking and mobile commerce have dramatically changed the dynamic between buyer and seller

The age of the empowered customer

250 millionNumber of tweets sent via Twitter each day

75%Percentage of people who believe companies don’t tell the truth in advertisements

$93 billionAmount in sales missed due to out of stock inventory

Sources:, Techcrunch Oct 2011, Yankelovich, Evolution of Advertising and Media, 5th Annual Store Systems Study, IHL Group and RIS News, 200827

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Commerce going Social

• Enterprises are increasingly monitoring social media

• Twitter, Facebook, LinkedIn, Quora, etc

• Provide Customer Support

• Discover New Ideas

• Monitor Competitors

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Analytics make you smarter

• Increasing # of companies leveraging social analytic tools• Analyze consumer sentiment

• React immediately

• Anticipate customer needs

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Smarter Commerce: Shoes

IBM Social Media Analysis Points to Lower Heels, Bucking Economic Trend

Usually women’s heels stay high during a downturn; perhaps not this time

An IBM (NYSE: IBM) computer-based analysis of billions of social media posts predicts an intriguing change on the horizon in women’s shoe fashions, with heel heights– currently in nosebleed territory – poised to decline. The IBM project highlights the predictive capabilities of social media analysis as a source of valuable insight that can help drive business strategies and results.

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