The Pivot TeamLindsey FairMorgan DavisAmanda WrightBlaze GentileMike MooneyCody SkrzypkowskiRobin GeranJosh Leclair

5 Returns on Social Media

Morgan Davis

@Morgan_KEC

1. Selling Direct

Coupons

Promotions

Traditional approach…

A new Channel

2. User/Customer Support

Tech

Questions

Support calls are down…

Costs are down

3. Activating Brand Advocates

Even if you are not a Die Hard Brand

Word of Mouth on Rocket Fuel

Get them to Make Recommendations…

Unpaid Personal Selling.

4. Optimizing Media Purchases

Social Data to influence Ad buying

Segment your audience

Social Data is Predictive…

Stop guessing and Start Addressing.

5. Maximizing Paid.Earned.Owned Media

Maximize Social Lift

Spend More Time on Earned Media

Earning attention builds Brand Value

Highly Measurable

My 5 Pivot Pillars

Don’t Focus on the Tools

Do One Thing Really Well

Experiment

Incorporate Social Data

Challenge Expectations

@Morgan_KEC

By: Amand

Do you know who to Target?Consumers of Digital Marketing

Amanda WrightSocial Media Advisor

Traditional vs Digital

Traditional

Digital

Demographics

Psychographics

Geographics

Social Technographics

Techno Tolerance

Platforms

Social Technographics Ladder:

Creators – or Publishers, online leaders

Critics – are Conversationalist, offer their opinion often

Collectors – Use RSS feeds to obtain content

Joiners – Create Profiles on different Social Media Sites

Spectators – Read, Watch, Listen but don’t participate

Inactives – Not online

What are they doing?

Techno Tolerance:

How are they viewing your Content?

Platforms:

Where is your Audience?

Industry Specific Social Networks?

@mandamwright

Follow me on Twitter for more Information

Wednesday December 7th

Finding Your Influencers

“Your brand is whatever your customers say it is. And the groundswell is where they communicate with each other, they decide.”

Contact Information

Channel Choice

Blogs Will Change Your Business

Social Media with your business

Where Do You Stand?

What is your brand?

Get and give specific information

Targeted content

Learn from target demographic

Engagement

Niche Communities

Mobile

-Interactive

-Engaging

-Informative

-Call to Action

Customer Service and Public Relations

TRENDS & WHERE TO LOOK NEXT

GAMIFICATION Applies Game Mechanics and problem solving to create engagement

and solve marketing problems Three types of games: 1. Games 2. Advergaming/ARG 3.

Gamification

Why it works: satisfies human desires to compete and win

Games that provide valued prizes or have a high level of stick content are the most successful

MOBILE & APPS Mobile at events

Mobile Advertising/Gaming

Direct messaging

QR codes

GUERILLA MARKETING

Relies heavily on Timing, Creative Think/Execution, and appropriate targeting

Cost efficient If done correctly, can give you great ROI Ways to guerilla market: Buzz Marketing, Experiential Marketing,

Wild posting Campaigns, Live-in Marketing Guerilla marketing should be focused on the experience and

message