Socia l psy

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SCHOOL OF ARCHIRECTURE, BUILDING AND DESIGN FOUNDATION IN NATURAL AND BUILD ENVIRONMENT Social Psychology Video clip and Research report Group members: Lettitia Lois Hiew 0323908 Christina Chua Yi Mei 0323859 Sii Siaw Hua (Sarah) 0322608 Law Zhi Chang 0323813 Subject: Social Psychology (PSYC0103) Session: Monday 3:30 pm 5:30pm Submission date: 1 st February 2016

Transcript of Socia l psy

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SCHOOL OF ARCHIRECTURE, BUILDING AND DESIGN

FOUNDATION IN NATURAL AND BUILD ENVIRONMENT

Social Psychology –Video clip and Research report

Group members: Lettitia Lois Hiew 0323908

Christina Chua Yi Mei 0323859

Sii Siaw Hua (Sarah) 0322608

Law Zhi Chang 0323813

Subject: Social Psychology (PSYC0103)

Session: Monday 3:30 pm – 5:30pm

Submission date: 1st February 2016

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Acknowledgment

For this particular assignment given, our group are able to accomplish

the assignment successfully with the help of our Social Psychology lecturer,

Mr. Shankar, for his continuous guidance throughout the semester. If it

wasn’t for him, we would never had understand the various concepts in

psychology.

Furthermore, we would like to thank some of our classmates, Brandon

Liaw, Alfred Ti, Teoh Zhe Khai, Tay Siew Wen, And Theresa Thia, for giving

us support and help in filming the video. Without their cooperation, we

wouldn’t be able to film our video smoothly and successfully.

Last but not least, we would like to thank Law Zhi Chang, for directing

and editing the video. Also, much thanks to the group mates who gave

ideas in coming up the story.

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Content

1)Introduction 2

2)Method

2.1)Apparatus/Materials 3

2.2)Procedure 4

3)Discussion

3.1)Storyline 5

3.2)Concepts 6-9

4)Conclusion 10

5)References 11

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Introduction

Social psychology is the scientific study of how people's

thoughts, feelings, and behaviours are influenced by the actual, imagined, or

implied presence of others. Social psychology looks at a wide range of social

topics, including group behaviour, social perception, leadership, nonverbal

behaviour, conformity, aggression, and prejudice. It is important to note that

social psychology is not just about looking at social influences. Social

perception and social interaction are also vital to understanding social behaviour.

In this social psychology final project, we are required to create a

short video that required at least 5 different concepts that we have learnt

throughout the whole semester in Social Psychology and the concepts must not

be reuse from the previous comic assignment. We are also required to write a

research report based on the content of short video and also present the video

during class. We are randomly divided by Mr. Shankar into groups of four to

complete the project.

The purpose of this project is to allow student to recognize and

identify the connections among concepts and perspectives within psychology

and with other disciplines. Students are also learned to engage in psychological

inquiry and become self-regulated learners in real life.

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Method

Materials/Apparatus used :

1. Digital camera

2. Camera stand

3. Adobe Premier (Software)

4. After Effect (Software)

5. Food pictures

6. Huge bulletin board with rollers

7. Packs of frozen corn

8. Cooler box

9. Used cup mee

10. Used drinking cans

11. Paper cups

12. Paper

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Procedure

At first, we always communicated by our group chat in a phone application called

Whatsapp. All 4 of us actually hadn’t have a proper face to face meeting as all of our time

schedule are different and it was hard to meet up in the same time. We could only

communicate through the group chat and do discussion. Then there was one day we all finally

got together and discussed about our assignment face to face.

During the discussion, everyone was to give out a few concepts that they were familiar

with. Then, by focusing on the concepts given, we chose 5 concepts that were able to link

together to form a story that can be filmed into a short video. Finally, we all agreed to the

concepts and a story was produced with everyone’s ideas and opinions. All of the members

decided to film the video in Taylor’s University Lakeside Campus as some of the members

have transportation issues and the only place convenient for us to film our video is in the

campus.

On the day we were about to film, Zhi Chang our leader gave us a short brief on the story

in case we forgot and the roles we were supposed to play. We set up the materials and

apparatus that was needed for our filming setting and it took us about 30 minutes for the

setting to be set up. After that, we found some of our classmates nearby and asked for their

assistance in playing some roles in the video. Thankfully they agreed without hesitation and

cooperated with us. It took us 3 hours in filming the video.

Next, the video was transferred to Zhi Chang’s laptop as he was in charge in editing the video

using two editing video software called Adobe Premiere and After Effect. Lastly, we divided

the remaining task among the remaining group members as we wanted the assignment to be

done before the submission date. Sarah and Lettitia were in charge in the report while

Christina was in charge in the presentation slides.

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Discussion

Storyline

Charity Drive

After finish class, Sherry decided to go home. She went out of classroom

and saw two booths were selling food for charity. Sherry felt hungry so she

decided to buy some food. Then, she walked in front of the two booths and

began to observe them. Through Sherry observation, the left booth was clean

and tidy but the right booth was dirty and messy. Sherry felt unpleasant to the

left booth. Sherry assumed that the left booth is managed by girls and the right

booth is managed by boys. Sherry lifted up her head and saw 4 girls stood at the

left booth and 3 boys stood at the right booth, so her assumption was right. Both

booths were selling the same item, cooked sweet corn. The price of the sweet

corn in left booth was RM 1.88, and was cheaper than the sweet corn at right

booth which was RM2; actually the cost is the same. Then, a girl and a boy

from each respective booth came in front to persuade her to buy their food. The

girl was acting rudely and unreasonable while she was persuading Sherry to buy

her food but the boy was being friendly and polite when he was convincing

Sherry to buy his food. Sherry felt more likely to support the boy because of the

nice behaviour of him, so she rejected the girl and went to the boy’s booth. The

boy politely served her the food and thanked her. Sherry went off and ate the

food. Sherry was surprised that the food was delicious and she realized that not

only girls but boys can also cook very well.

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Concepts applied

The 5 concept that had incorporated in this video are First Impression, Framing

heuristic, Sexism, Persuasion, Liking and Self-awareness.

First Concept: First Impression

Definition: first impression is the event when one person first encounters

another person and forms a mental image of that person. Impression accuracy

varies depending on the observer and the target (person, object, scene, etc.)

being observed.

Explanation: In the first scene Sherry saw two booths, one was clean but

another was dirty and messy so Sherry will think that the dirty booth’s food do

not taste well and be more likely to support the clean booth.

Second Concept: Framing Heuristic

Definition: The term frame dependence means that the way people behave

depends on the way that their decision problems are framed. Framing is a

cognitive heuristic in which people tend to reach conclusions based on the

'framework' within which a situation was presented. Example, if a milk is

written without contain 5% of fat but another is written contain 95% of fat,

people will more likely to purchase the word 5% although it is the same.

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Explanation: Sherry saw one of the booth price is RM 1.88 and another booth

price is RM 2 so she felt more likely to buy the RM 1.88 although the cost is the

same.

Third Concept: Sexism

Definition: Sexism is both discrimination based on gender and the attitudes,

stereotypes, and the cultural elements that promote this discrimination. Given

the historical and continued imbalance of power, where men as a class are

privileged over women as a class (see male privilege), an important, but often

overlooked, part of the term is that sexism is prejudice plus power. Thus

feminists reject the notion that women can be sexist towards men because

women lack the institutional power that men have.

Explanation: After observed both booths, Sherry think that the cleaner booth

will be girls but dirty booth will be boys and she also think that boys cannot

cook better than girls.

RM 1.88 VS RM 2

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Forth Concept: Persuasion

Definition: Process aimed at changing a person's (attitude or behaviour toward

some event, idea, object, or other person), by using written or

spoken words to convey information, feelings, or reasoning, or a combination of

them.

Explanation: Two persons from respective booths came in front of Sherry to

convince her to buy their food, so Sherry can make her decision depends on

their speech whether which booth to support.

Fifth Concept: Liking

Definition: people are more likely to communicate or get in touch with people

who are being friendly or factors that influence initial attraction (physical

attraction, interaction, similarity, etc.)

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Explanation: The girl was acting rude and unreasonable but the boy was

persuading Sherry politely, Sherry was more likely to support the boy’s booth

although their booth was dirty and messy because people are more likely to get

in touch with people who being nice with them.

Sixth Concept: Self-awareness

Definition: Self-awareness is one of the first components of the self-concept to

emerge. Self-awareness becomes woven into the fabric of who we are and

emerges at different points depending upon the situation and our personality.

However, we are not born with self-awareness.

Explanation: Sherry was surprised that the food from the boy’s booth also

tasted delicious and she realized boys also can cook well.

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Conclusion

Through this assignment given, all 4 of us are able to have a better

understanding in the concepts of Social Psychology and we are able to

incorporate the concepts learned into real life situations. Other than that, we

manage to recognize and identify the relations among concepts and perspectives

of psychology.

Besides that, we also learned how to apply the concepts learned into our

video with a creative manner. Furthermore, we also developed some video

shooting skills and story writing skills. Most importantly, we all got to develop

our acting skills as some of us are not used in acting in front of the cameras.

Nevertheless, we managed to overcome the awkwardness in front of the

cameras and complete our video filming smoothly.

Lastly, we gained some great experiences through this assignment as it was

slightly different from our other assignments. Aside from gaining knowledge

about Social Psychology, we also got to enjoy ourselves in the making of the

video.

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References

Framing, about Framing Heuristic. Retrieved January 31, 2016, from

http://framing.behaviouralfinance.net/

First Impression (psychology). Retrieved January 31, 2016, from

https://en.wikipedia.org/wiki/First_impression_(psychology)

Finally, a Feminism 101, WordPress. Retrieved January 31, 2016, from

https://finallyfeminism101.wordpress.com/2007/10/19/sexism-definition/

Business Dictionary, Persuasion. Retrieved January 31, 2016, from

http://www.businessdictionary.com/definition/persuasion.html

Psypress, Liking and Loving. Retrieved January 31, 2016, from

http://www.psypress.co.uk/smithandmackie/resources/chapter.asp?ch=11

Psychology, About, What is Self-awareness. Retrieved January 31, 2016, from

http://psychology.about.com/od/cognitivepsychology/fl/What-Is-Self-

Awareness.htm