Snapchat explained

James Martin & Caroline AgboyiborReed MIDEM Social Media Team

Updated June 2016

Share photos/videos, chat…ephemerally!Images can be personalised w text, emojis, lenses… and last max. 10 seconds

Why snap?

Stories1 image, or a series of images, visible by all my contacts, for 24h

Why snap?

Live Stories, ex. Paris: Crowdsourced, local

Why snap?

Why snap?

DiscoverEasy-to-consume video/photo/text content (e.g. from Cosmopolitan, Mashable, NatGeo)

Video/audio calling (within ‘chat’ functionality)

Why snap?

?

Why does it matter?

100m

monthly active users (Twitter: 320m)… but may be nearer 200

Why does it matter?

30%

of US 18-34 year olds use Snapchat16-19 year olds, Q1 2015: Ireland: 52%; Belgium: 46%; Sweden: 46%; Canada: 41%; UK: 40%; US: 38%; France: 28%; Saudi

Arabia: 26%; Germany: 24%; Spain: 22% (source: Global WebIndex)

…even Obama!

Why does it matter?

10bnvideos viewed per day on Snapchat

(vs. 8bn for Facebook)

Why does it matter?

2ndmost-used app after Facebook, before

Instagram in the US

Why does it matter?

“More people are watching college football on Snapchat than they are on television”

Evan Spiegel, Nov 2015

DEMO