Facebook Promoted Posts For Every Business

Surefire Social in a Nutshell

Founded in 2009 by Chris MarentisBased in DC MetroWork with small businesses and enterprisesOffer technology enabled marketing services Maintain education focus with both clients

and staffWe have 100’s of clients across North America

Promoted Posts

Build campaigns around community, products/services and causes

Facebook will become an asset to your business if you promote consistent, quality content to your audience

Images + strong copy are essential to building your fan base and increasing engagement

Build your brand and target the right audience to attract high quality Facebook fans

Listen and have meaningful conversations with your Fans to gain their trust

Facebook Goals for Our Clients

We work with clients to create an editorial plan that incorporates their business objectives.

1. Engagement though sharing, commenting, and liking to create social signals through people + links

2. Driving quality traffic from Facebook (and other channels) to our clients’ websites

3. Generate Leads using specific offers + promotions

What We Measure

Facebook insightsFacebook Ads ManagerGoogle analytics to look at quality of

traffic and number of leads

Targeting Tip

Take your targeting to the next level…• Upload your

database to Facebook using Power Editor and create your own custom audience

• Another communication channel like email

Targeting to for Brand Exposure

Metrics

After running our clients “bullying” post for only two days it gained a very high click through rate.

Audience Targeting

Promote by: 1. Geography 2. Demographics 3. Groups4. Interests

Content to Promote

Posts pointing to BlogUsing an App Tab Page

Number of Interactions:Shares: 6Comments: 5Likes: 118

Number of Interactions:Shares: 43Comments: 4Likes: 260

Posting for a Cause

Number of Interactions:Shares: 67Comments: 2Likes: 348

Informative Articles

Number of Interactions:Shares: 9Comments: 3Likes: 46

Paid vs. Organic Posts

Increasing Engagement… with Interactive Content and Questions

Mix up your content to give your Facebook fans the opportunity to interact with your business

Tying in Live Events and Promotions

Website Traffic

Facebook in Referral Traffic

Providing Solutions to Problems

Charity “Like” Campaign Connecting campaigns with relevant timely topics

Projects that Matter

Sharing Real Stories

Helping Real People

Drawing Connections - Against the Odds

Take Action

1. Create an editorial plan 2. Post and promote regularly3. Ask open-ended questions4. Engage fans in conversation 5. Add pictures and video to spark interest6. Link to content and products on your website7. Get involved with your local community