SpeakerCarol L. MorganMIRM, CAPS, CSPPresidentDenim Marketing

Marketing, Public Relations and Social Media Strategist and Consultant

Your Foundation

•Website•Brand•Content

Website

•Design•Functional•Content

Brand

•Company History / Story•Logo•Consistency

Content

•Words• Images•Graphics

Your Content Calendar

• New Products & Services• Events & Sponsorships• Awards• Promotions• Trends• Staff/Buyers/Partners

Increase Your Traffic

• Social Media• Public Relations• Blogging• Reputation Management• Advertising• Promotions• Email Marketing

Create Your AudienceStaff

Influencers

Happy Customers

Prospects

Create Instant Value

• Give knowledge• Early opportunities• Gain Trust• Grow Following

Define Your Goals

• Interaction & Engagement• Transparency & Authenticity• Brand Awareness• Increase Website Traffic• Better SERP Results• Reputation Management• Increase Leads

Plans & Strategies

• Posting• Contests• Promotions• Ads• Videos

Measuring Success

• Google Analytics• SM tools (Sprout)• Native Sites

Your Syndication Hub – Blog• Provides Authenticity• Syndicates Content• Sends Traffic Back• Huge SEO Value• Keywords• Additional pages

Blog

Starting Conversations for Sales Success

• Facebook• Twitter• Instagram

• Pinterest• Houzz• YouTube

• SnapChat• Linked In• Google+

Visuals

• Interactive• Photos• Videos• Graphics

Facebook

• Billboard• Tabs• Facebook Live• iMovies• Advertising

Twitter

• Timeline• Retweet• #hashtags• Pin a tweet• Images• Video

Google+ & Google My Business• Verified• Reviews• Post Blogs

LinkedIn

• Cover Image• Company updates• Showcase pages• Multiple photos• Share blogs

Pinterest

• Board Strategy• Rotating Showcase• Videos• Blogs• Pins link to website

Houzz

• Register as a Pro• Share Ideabooks• Houzz badge• Get reviews

Instagram

• Frequency• Follow others• #Hashtags• Contests

SnapChat• Custom Snapcode• Create a Snap Story• Add to it daily• Save it & Post Elsewhere• Add 10 sec video

YouTube

• Branding• CTAs in videos• Videos shared to

other places• Variety of content

What’s Next• Blurring lines between internet user and social media user• Mobile everything• Wearable technology• Forget writing it down – video and voice• Growth of video • User generated content• Virtual reality• Visuals and Images• Social media marketing

Contact Information

Denim Marketingwww.DenimMarketing.com@DenimMarketing

Carol Morgan, MIRM, CAPS, CSP770-383-3360 x20carol@DenimMarketing.com