SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user •...
Transcript of SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user •...
![Page 1: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/1.jpg)
![Page 2: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/2.jpg)
SpeakerCarol L. MorganMIRM, CAPS, CSPPresidentDenim Marketing
Marketing, Public Relations and Social Media Strategist and Consultant
![Page 3: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/3.jpg)
Your Foundation
•Website•Brand•Content
![Page 4: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/4.jpg)
Website
•Design•Functional•Content
![Page 5: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/5.jpg)
Brand
•Company History / Story•Logo•Consistency
![Page 6: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/6.jpg)
Content
•Words• Images•Graphics
![Page 7: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/7.jpg)
Your Content Calendar
• New Products & Services• Events & Sponsorships• Awards• Promotions• Trends• Staff/Buyers/Partners
![Page 8: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/8.jpg)
Increase Your Traffic
• Social Media• Public Relations• Blogging• Reputation Management• Advertising• Promotions• Email Marketing
![Page 9: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/9.jpg)
Create Your AudienceStaff
Influencers
Happy Customers
Prospects
![Page 10: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/10.jpg)
Create Instant Value
• Give knowledge• Early opportunities• Gain Trust• Grow Following
![Page 11: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/11.jpg)
Define Your Goals
• Interaction & Engagement• Transparency & Authenticity• Brand Awareness• Increase Website Traffic• Better SERP Results• Reputation Management• Increase Leads
![Page 12: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/12.jpg)
Plans & Strategies
• Posting• Contests• Promotions• Ads• Videos
![Page 13: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/13.jpg)
Measuring Success
• Google Analytics• SM tools (Sprout)• Native Sites
![Page 14: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/14.jpg)
Your Syndication Hub – Blog• Provides Authenticity• Syndicates Content• Sends Traffic Back• Huge SEO Value• Keywords• Additional pages
![Page 15: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/15.jpg)
Blog
![Page 16: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/16.jpg)
Starting Conversations for Sales Success
• Facebook• Twitter• Instagram
• Pinterest• Houzz• YouTube
• SnapChat• Linked In• Google+
![Page 17: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/17.jpg)
Visuals
• Interactive• Photos• Videos• Graphics
![Page 18: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/18.jpg)
• Billboard• Tabs• Facebook Live• iMovies• Advertising
![Page 19: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/19.jpg)
• Timeline• Retweet• #hashtags• Pin a tweet• Images• Video
![Page 20: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/20.jpg)
Google+ & Google My Business• Verified• Reviews• Post Blogs
![Page 21: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/21.jpg)
• Cover Image• Company updates• Showcase pages• Multiple photos• Share blogs
![Page 22: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/22.jpg)
• Board Strategy• Rotating Showcase• Videos• Blogs• Pins link to website
![Page 23: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/23.jpg)
Houzz
• Register as a Pro• Share Ideabooks• Houzz badge• Get reviews
![Page 24: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/24.jpg)
• Frequency• Follow others• #Hashtags• Contests
![Page 25: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/25.jpg)
SnapChat• Custom Snapcode• Create a Snap Story• Add to it daily• Save it & Post Elsewhere• Add 10 sec video
![Page 26: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/26.jpg)
YouTube
• Branding• CTAs in videos• Videos shared to
other places• Variety of content
![Page 27: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/27.jpg)
What’s Next• Blurring lines between internet user and social media user• Mobile everything• Wearable technology• Forget writing it down – video and voice• Growth of video • User generated content• Virtual reality• Visuals and Images• Social media marketing
![Page 28: SMM PPT master TC - Lasso CRM · • Blurring lines between internet user and social media user • Mobile everything • Wearable technology • Forget writing it down – video](https://reader033.fdocuments.in/reader033/viewer/2022060212/5f0518f87e708231d4114026/html5/thumbnails/28.jpg)
Contact Information
Denim Marketingwww.DenimMarketing.com@DenimMarketing
Carol Morgan, MIRM, CAPS, CSP770-383-3360 [email protected]