SME’s and Technology for 2010

Jojo ColinaJojo ColinaHead – Product Management & DevelopmentHead – Product Management & DevelopmentePLDTePLDTjlcolina@epldt.comjlcolina@epldt.com

Jojo ColinaJojo ColinaHead – Product Management & DevelopmentHead – Product Management & DevelopmentePLDTePLDTjlcolina@epldt.comjlcolina@epldt.com

2010: The Cloud is everywhere!

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure – E-mail and Collaboration

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure – E-mail and Collaboration– ERP/Supply Chain Management

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure – E-mail and Collaboration– ERP/Supply Chain Management– Disaster Recovery / Business Continuity

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure – E-mail and Collaboration– ERP/Supply Chain Management– Disaster Recovery / Business Continuity– Business Intelligence

What is Cloud Computing?

• Cloud computing is a general term for computing services accessed through the Internet.– Infrastructure – E-mail and Collaboration– ERP/Supply Chain Management– Disaster Recovery / Business Continuity– Business Intelligence – Sales Force Automation

Characteristics of Cloud Computing?

• Hosted at a superior Data Center • Shared Platform• Location Independent• Maintenance and upgrades performed by vendor• No CAPEX requirements• Easily Scalable• Subscription or Utility Model

Infrastructure in the Cloud

• VPS (Virtual Private Servers)– Dedicated Server– CPU/Memory/Storage configurable– Administrative access– Fast Deployment– Monthly Fixed Cost

Infrastructure in the Cloud

• Utility Computing– Dedicated Servers on demand– Configurable by the user– Deployed by the user on demand– Billed on a utility model (pay for use)– Similar to Amazon EC2

• Cloud Storage– Available

• Can be accessed from any location• Quick deployment

– Scalable• Capacity can be increased on demand

– Resilient• Data is redundantly stored

– Secure• Multiple data protection techniques employed

Why Infrastructure in the Cloud?

• Abstraction of the hardware and server requirements from the application.– Focus on your core business.– Faster to market.– Predictable costs over time– Instant Scaling

Lower Costs. The user need not pay a single (usually large) licensing fee. He only needs to pay recurring

subscription or usage fees.

Fewer Personnel. The need for specially trained IT personnel to handle maintenance, monitoring and software

updates is eliminated. The Cloud provider will provide a dedicated team to handle these tasks.

Advanced Systems.Cloud Applications will be more advanced in terms of reliability, availability and security than

most SME solutions traditionally available.

Client and Provider Goals Alignment.Providers must now work consistently to earn the continued business of the client. There is

no assured lock in since the client is free to leave with their data at any time.

What to look for in a Cloud Vendor• Financial Stability

– Ability to finance continued operations

• Transparency– Quality Assurance – Verifiable Capabilities

• Security and Data Protection– Documented Security Policies

• Service Level Agreements (SLAs)– Clear SLA with documented Remedies

• Support– 24/7 Support?

Cloud Ready InfrastructureCloud Ready Infrastructure• VITRO Internet Exchange (VIX)

• Internet Content Exchange• Connected directly to most major

Internet Providers

SiSi

VIX

SiSi

Typical Vitro IDC Customer Configuration

AS6648 SkyInternet (Bayantel)AS10555 SilverbackASPAS24306 NETPLAY INCAS24241 LEVELUPAS24221 Z-Zone Philippines, IncAS24131 SMART MVAS NETWORKAS24377 BAYANTEL-TANTRA-ASAS23606 BELLTELECOM-PH-AS-PHAS7629 INFOCOM-AS-APAS9299 PHIX IPG ASAS9299 > AS18396 PHILCOMCORP-MND-AS-AP Cagayan de Oro City MindanaoAS4775 GLOBE-TELECOM-ASAS6648 > AS17639 COMCLARK-ASAS17970 INTERISLAND-AS-APAS38460 IPEGAMES-AS-PHAS10139 SMARTBRO-PH-AP Wireless Broadband AccessAS18233 Philippine Telegraph and Telephone CorporationAS17460 Asian Media Development Group IncAS9658 Eastern Telecoms Phils., Inc.AS9497 Digital Telecommunications Philippines Inc.

VIX Peering

VitroIDC

2010: The Cloud is everywhere!

Utility ComputingDemonstration

Thank you!

For inquiries, Call ePLDT Corporate Hotline 885-0000

or email sales@epldt.com