Smartphones as the Next Frontier in Medical Imaging, EMRs and Telemedicine

Tobin Arthur, President,

Cureus  

John Steuart Managing Director, Co-Founder Claremont Creek Ventures 

Physicians

work in aWORLD OF DIGITAL

Dominance Source: IQ the innovation lab of GSW

80%of physicians

smartphonescarry

Source: IQ the innovation lab of GSW

favorite

brand?Their

Source: IQ the innovation lab of GSW

52%

25%

18%

Source: IQ the innovation lab of GSW

50% of physicians

smartphonesreferencing

over 5x times aday

Source: IQ the innovation lab of GSW

To:

Look up Rx info

Learnabout newtreatments

Finddiagnosis

Educate patients

Source: IQ the innovation lab of GSW

Now,their screen

biggergettingis

Source: IQ the innovation lab of GSW

30%of docs

iPadsuse

Source: IQ the innovation lab of GSW

28%more

(in the next 6 months)

plan to

Source: IQ the innovation lab of GSW

Physicians in practice

31thanmore

yearsSource: IQ the innovation lab of GSW

Just as likely to

iPadanown

as…

are

Source: IQ the innovation lab of GSW

Physicians in practice

10thanless

yearsSource: IQ the innovation lab of GSW

What Does This All Mean?

Opportunity Galore in mHealth Early Adopters Focus on Non-Reimbursed

Business Models• Wellness: Consumer Pay (Cellscope, Fitbit)• Capitated systems: Kaiser & HMO (Cellscope, Gauss)• Innovative business models and providers (Walgreens,

Doc-in-a-box, Cureus)• Healthcare reform ACOs, outcome based

reimbursement (Tibion)

It’s All About Mobile Apps!

Medical Reference Tools Diagnostic Tools Patient Records Medical Education

Mobile Apps Benefit Patient, Provider and Payor• Better, Faster and Cheaper

Medical iPhone Apps Geared to Consumers, Physicians, Medical Students

But Adoption is Affected By Regulatory And Reimbursement

Other Business Challenges

Adjunct to reimbursement--underlying business models

Apps hoping for subscription feeds from providers and consumers

Physicians "free is not cheap enough" Patients: signal to noise ratio --very expensive

The Medical Publishing Revolution

Publishers Failed

Replicate print over web

Content behind pay-walls – **observe music and newspaper industries

Cureus

Revolutionizing Medical Publishing

Fast, FREE, authors reach millions not thousands We start w/ content, content, content Then address consumption – inefficient, fragmented and

sits behind firewalls

• Palo Alto, CA• Start-up (soft launch April 1)• Angel (prominent physicians and tech veterans)• Leverage Scribd (SEO & mobile benefits)• Team of 10 including 2 neurosurgeon founders

Cureus Metrics

Mobile Devices iPhone - 13% of visits iPad – 7% Misc Android – 4%

Browser Landscape Safari – 27% IE – 25%

* 3 years ago IE was 70%+

Design for Mobile

Build once – Cureus Tools• Twitter Bootstrap - responsive design• Scribd - document rendering – device agnostic

0 Second – 5 minute – 15 minute formatting

Mobile & Social are inextricably linked Crowd ➡

Wisdom for physicians (what’s important to know)

www.cureus.com

Medical knowledge for the world

QUESTIONS AND ANSWERS!