Smart Citizens Populating Smart Cities

Volker Hirsch@vhirsch

Iot Shifts Barcelona, 19 Oct 2015

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Start: a city

https://waxnwings.files.wordpress.com/2013/12/ya021345-1680x1050.jpg

Actually: People!

https://luggagetagtravels.files.wordpress.com/2012/08/img_1486.jpg

Regular d e s i g n Process

???

http://www.urbanmatters.eu/wp-content/uploads/2012/09/Barcelona03.jpeg

The people it really speaks to are the city managers who can say, ‘It wasn’t me who made the decision, it was the data.’

Smart City Vernacular De-coded

In: Steven Poole, The Guardian, 17 Dec 2014, “The truth about smart cities: ‘In the end, they will destroy democracy’"

Usman Haque, Umbrellium

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IOT is awesomeht

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Smart Grid Smart Motoring Smart logistics Smart buildings

= 7.8 Gt Co2 savedhttp://www.smart2020.org/_assets/files/02_smart2020Report.pdfht

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7.8 Gt

= 7.8 trillion kg

???http://www.thestar.com/content/dam/thestar/life/technology/2014/06/26/tv_watching_other_screens_increases_death_rate/tv_watching.jpg

= 66 billion Dwayne “The Rock” johnsons

http://spinoff.comicbookresources.com/wp-content/uploads/2013/06/dwayne-johnson-fast-and-furious1.jpg

7.8 Gt

= 1.4 billion african elephants

http://go-grafix.com/data/wallpapers/1/african-elephant-507625-3872x2592-hq-dsk-wallpapers.jpg

7.8 Gt

= 39 million blue whales

https://school-in-the-cloud-production-assets.s3.amazonaws.com/uploads/big_question/image/121/blue_whale.jpg

7.8 Gt

= 15,600 Burj Kalifas

http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg

7.8 Gt

And we haven’t even started to talk

about CO2 …

http://citydubai.com/js/kcfinder/upload/image/pic-2.jpeg

? ??

Smart Cities Need

Smart Citizenshttp://cdn.citylab.com/media/img/citylab/legacy/2013/04/30/RTXZ0T7.jpg

The “I” in Iot

We need

the people

and We need

to explain it

If you can’t explain it simply, you don’t understand it well enough.

http://waynejagoe.com/wp-content/uploads/2014/12/Albert-Einstein-HD.jpg

don’t explain, dohttp://assets.bwbx.io/images/iezlJYF._gAs/v1/1200x-1.jpg

http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

http://alden-tan.com/wp-content/uploads/2015/09/comfort-zone1.jpg

http://i.huffpost.com/gen/2223300/images/o-SCARY-TERMINATOR-ROBOT-facebook.jpg

Win People over

so they won’t be

scared

http://flickr.com/photos/nolifebeforecoffee/124659356/

context

1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality

Tomi Ahonen, Mobile as 7th of Mass Media, 2008Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008

Mobile is Sensor-Rich

Old

Slide

A.D. 2008

Tomi Ahonen, Mobile as 7th of Mass Media, 2008Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008

1.Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality

Mobile is Sensor-Rich

Toolb

ox fo

r Cont

extIoT

https://upload.wikimedia.org/wikipedia/commons/7/79/Foundation-M2325.jpg

Foundations

Open Datahttp://andrew

xhill.com/cartodb-exam

ples/scroll-story/pluto/

Scale needs Access, not compartments

...

http://www.donschimmelphotography.com/data/photos/327_1bodiesep5x11.jpg

Design

http://creativeconservatory.com/wp-content/uploads/2011/05/Design290.jpg

Focus on the User

gapingvoid.com

Design:

For the Device For the Type of User For the Environment

Courtesy of Zaha H

adid Architects via Business Insider

http://img06.deviantart.net/adcc/i/2010/236/1/a/barcelona_by_night___3_by_hadcorp.jpg

Cities People Love to live in

How to build a crowd

https://urbanfragment.files.wordpress.com/2012/10/crowd-at-coney-island-new-york-photographed-by-arthur-fellig-1940.jpg

(awesome) product

Easy Onboarding

Consumers irrationally overvalue the old.

Companies irrationally overvalue the new.

John T Gourville, HBS

‘Eager Sellers and stony buyers’

Use the Power of Engagement

behavioural Psychology

Behaviour is triggered by Motivation

Extrinsic Motivation

http://static4.uk.businessinsider.com/image/558bf8c3848fb6491d61b4cd/stunning-pictures-of-paris-in-chaos-as-anti-uber-taxi-drivers-ambush-cars-and-set-fires.jpg

http://quotes.lifehack.org/media/backgrounds/Dalai_Lama.jpg

Intrinsic Motivation

http://blog.desktime.com/wp-content/uploads/2013/06/mp900431819.jpg

Intrinsic Motivation

Focus on the User

http://i.ytimg.com/vi/KcaKocRXCB4/maxresdefault.jpg

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Dopamine

Thanks for the inspiration to this slide, Gabe Zicherman!

Motivation Arousal Cognition Decision-Making Reward

Helping to Make it stick!

http://www.yukaichou.com/

Engagement Tools

NOT (only) this!

loops to create lasting engagement

Hooks + HaBits

Hooks + HaBits

Nir EyalH o o k e d

Read:

Habit-forming products

Autonomy Mastery Purpose

(Intrinsic)

Infographic by Huddle

What we need

human-centric design Engagement, not badges habit-forming solutions

Thank You!

@vhirsch

me@vhirsch.com

+44 7843 599 678

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