beyond the playground

problem

what if?

solution

online offline

mobile marblemeets

local schoolyard > global playground

smart marbles with NFC

achievementsDesign

Engineeringsconcept

BusinessmodelDeskresearch

(Intertoys,  Toys  Toys,  ToyRus,  De  regenboog,  C1000/Jumbo,  teachers  elementary  school,  businessgi=strader,  Pezy)

FieldresearchData model

Interviews

(IdenBty,  mobile  app,  packaging)

Prototype(html  5  demo)

Marbles

showtime

packaging

mobile app

reader

live demo

marketing

proven market

value propositions

Outdoors

Competition

HypeHistory

Thrill

Worldwide

CollectablesGaming

OnlineSocial

target marketKIDS

6-12 years old

customer segments

Supermarkets

Chips Brands

Kids(grand)Parents

Fastfood Chains

competition

monetization

revenue streams

Supermarket giveaway

Sponsored tournament

Retail sales

cost structure

Production of the smarbles

Building the platform

NFC Chip

Marketing& sales

supermarkt giveawayCollectable Marketing Event

normally results in 3-4%extra turnover for supermarket

Extra turnover for supermarket = 36 millionCost 20 million Marbles @ 10 cents = 2 million

Profit for Smarbles = 20% = €400.000

censored

what’s next

Build the platform

Find launching customer

Further engineer the marbles

Determine lowest possible costprice

Gather productionpartners

team‘Rolling  Stones’

Erik HuismanMark Ekkers

Rosemarijn KonterRalph SteenbergenAldert Greydanus

TeamSmarbles@gmail.com