Smarbles presentation - Startup Weekend Groningen
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beyond the playground
Transcript of Smarbles presentation - Startup Weekend Groningen
beyond the playground
problem
what if?
solution
online offline
mobile marblemeets
local schoolyard > global playground
smart marbles with NFC
achievementsDesign
Engineeringsconcept
BusinessmodelDeskresearch
(Intertoys, Toys Toys, ToyRus, De regenboog, C1000/Jumbo, teachers elementary school, businessgi=strader, Pezy)
FieldresearchData model
Interviews
(IdenBty, mobile app, packaging)
Prototype(html 5 demo)
Marbles
showtime
packaging
mobile app
reader
live demo
marketing
proven market
value propositions
Outdoors
Competition
HypeHistory
Thrill
Worldwide
CollectablesGaming
OnlineSocial
target marketKIDS
6-12 years old
customer segments
Supermarkets
Chips Brands
Kids(grand)Parents
Fastfood Chains
competition
monetization
revenue streams
Supermarket giveaway
Sponsored tournament
Retail sales
cost structure
Production of the smarbles
Building the platform
NFC Chip
Marketing& sales
supermarkt giveawayCollectable Marketing Event
normally results in 3-4%extra turnover for supermarket
Extra turnover for supermarket = 36 millionCost 20 million Marbles @ 10 cents = 2 million
Profit for Smarbles = 20% = €400.000
censored
what’s next
Build the platform
Find launching customer
Further engineer the marbles
Determine lowest possible costprice
Gather productionpartners
team‘Rolling Stones’
Erik HuismanMark Ekkers
Rosemarijn KonterRalph SteenbergenAldert Greydanus
