Small business websitesWhy every small business needs a website.

How do I start?

Web Design Creating a Business Website

• First Steps

• Your business may be new or have traded for

a number of years, but using the Internet to

grow and expand a business is different from

traditional marketing, (yes, the Internet is your

marketing platform)

• First to consider is your brand name. If this is

a new company, there will be little or no

brand recognition

Web Design Hosting a Business Website

• Once you have a registered domain name

the next step is to find a company to host

your new business website.

• There are many to choose from. We like

working with one company, make certain they

can offer a wide range facilities like a cPanel,

email accounts and run on Linux.

Web Design Website Design

• The area with almost unlimited choice. A

professional website design company, family

or a friend, free websites, templates,

WordPress, Joomla, where to start?

• If the business plans on maintaining the

website it is important that no specialized

software is used to create the site.

Web Design Early Marketing steps

• Google is the leading search engine, with

Bing an important second, it is important that

Google knows of your new business website.

• Analytics help you understand how visitors

find your site, how many visits, where from,

and which pages have the most viewers.

Why do I need a

business website?

Web Design Small Business Websites

• A growing amount of company profits come

from business websites.

• As such, every small business needs a

website to ensure it captures those profits

and leverages site visitors into loyal

customers.

Web Design The Business struggle

• Most small business owners have little

experience with website design and

maintenance and struggle finding time for

Internet tasks.

• If you are planning a website, there are some

useful business website tips.

Web Design Northampton Marketing

• Northampton Marketing helps UK small

businesses learn to make small but

meaningful improvements to websites.

• We can show you how to increase visitors

and sales, and how websites function best for

customers and companies.

Web Design Your legal responsibilities

• Site owners also learn about the UK, EU and

US Compliance responsibilities for online

marketing and find ways to ensure business

success with targeted Internet marketing.

Web Design Top reasons for our services

1. Round the clock availability

2. Customer Convenience

3. Improved Sales Performance

4. Improved Satisfaction and Perceived Value

5. Cost-effective and Flexible Advertising

6. Market Research

7. Growth and Market Expansion

8. Business Credibility

9. Promote Store Premises

Reasons

Web Design Round the clock availability

• Small businesses with effective websites

attract customers and sales around the clock.

• Keeping the content of the website accurate

and up-to-date helps customers get

information about the products and services

they want, whenever they want it.

Web Design Customer Convenience

• Small business customers use internet

shopping to avoid the hassles of driving,

parking, searching for products and trying to

get answers from salespeople.

• They visit websites at their own convenience

and in privacy.

Web Design Improved Sales Performance

• Business websites allow entrepreneurs to

evaluate which sales approaches work best

with their customers. Website shoppers are

looking for answers and products.

• Good online stores provide excellent answers

to frequently asked questions (FAQs).

Web Design

Improved Satisfaction and

Perceived Value

• Convenience, excellent answers and

references, customer service and user-

friendly website features combine to give

customers better satisfaction with your

business.

• Add value to your site with tips, advice and

content relevant to the general

Interests of your target clientele.

Web Design

Cost-effective and

Flexible Advertising

• Internet web space is cheap and more

accessible than print advertising.

• Your online company information and product

offerings can be updated on-demand and

reach a much wider audience than print or

television advertising alone.

Web Design Market Research

• Web sites have many tools at their disposal

to find what customers like and want, how

they perceive your business and how the

business can improve products and services.

• Features on a small business website might

include surveys or visitor polls as well as

opportunities for feedback.

Web Design Growth and Market Expansion

• Customizing your small business website and

marketing platform lets you open doors for

customers without regard to geography.

• Smart entrepreneurs also steer potential

investors to the site to learn more about the

business and its achievements.

Web Design Growth and Market Expansion

• Potential customers use these directories

much like paper telephone directories when

searching for services or products.

• Joining a local directory such as the

Northampton Business Directory is free, and

most directories help small business design

quality listings that attract customers.

Web Design Business Credibility

• Businesses with great websites show

potential customers how the business is

trustworthy.

• Customers often use websites to research

purchases and determine which suppliers

and brands are credible.

Web Design Promote Store Premises

• Quality, high functioning business websites

offer customers what they need to find for

visiting bricks-and-mortar stores in the local

area.

• A quality local directory listing may feature a

map and directions to the store along with

hours of operation, contact information and

special promotions.

Web Design Promote Store Premises

• Advertising promotions on the website

encourage visitors to visit the store in person.

• Websites are flexible and your Webmaster

can update information quickly or even add

short-term in-store or online discounts to

customers.

Web Design Contact us

• For more information and to

get started go to our website at http://www.northampton-marketing.uk