What Small Business Clients Want To Know About Their Websites
Small business websites
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Transcript of Small business websites
Small business websitesWhy every small business needs a website.
How do I start?
Web Design Creating a Business Website
• First Steps
• Your business may be new or have traded for
a number of years, but using the Internet to
grow and expand a business is different from
traditional marketing, (yes, the Internet is your
marketing platform)
• First to consider is your brand name. If this is
a new company, there will be little or no
brand recognition
Web Design Hosting a Business Website
• Once you have a registered domain name
the next step is to find a company to host
your new business website.
• There are many to choose from. We like
working with one company, make certain they
can offer a wide range facilities like a cPanel,
email accounts and run on Linux.
Web Design Website Design
• The area with almost unlimited choice. A
professional website design company, family
or a friend, free websites, templates,
WordPress, Joomla, where to start?
• If the business plans on maintaining the
website it is important that no specialized
software is used to create the site.
Web Design Early Marketing steps
• Google is the leading search engine, with
Bing an important second, it is important that
Google knows of your new business website.
• Analytics help you understand how visitors
find your site, how many visits, where from,
and which pages have the most viewers.
Why do I need a
business website?
Web Design Small Business Websites
• A growing amount of company profits come
from business websites.
• As such, every small business needs a
website to ensure it captures those profits
and leverages site visitors into loyal
customers.
Web Design The Business struggle
• Most small business owners have little
experience with website design and
maintenance and struggle finding time for
Internet tasks.
• If you are planning a website, there are some
useful business website tips.
Web Design Northampton Marketing
• Northampton Marketing helps UK small
businesses learn to make small but
meaningful improvements to websites.
• We can show you how to increase visitors
and sales, and how websites function best for
customers and companies.
Web Design Your legal responsibilities
• Site owners also learn about the UK, EU and
US Compliance responsibilities for online
marketing and find ways to ensure business
success with targeted Internet marketing.
Web Design Top reasons for our services
1. Round the clock availability
2. Customer Convenience
3. Improved Sales Performance
4. Improved Satisfaction and Perceived Value
5. Cost-effective and Flexible Advertising
6. Market Research
7. Growth and Market Expansion
8. Business Credibility
9. Promote Store Premises
Reasons
Web Design Round the clock availability
• Small businesses with effective websites
attract customers and sales around the clock.
• Keeping the content of the website accurate
and up-to-date helps customers get
information about the products and services
they want, whenever they want it.
Web Design Customer Convenience
• Small business customers use internet
shopping to avoid the hassles of driving,
parking, searching for products and trying to
get answers from salespeople.
• They visit websites at their own convenience
and in privacy.
Web Design Improved Sales Performance
• Business websites allow entrepreneurs to
evaluate which sales approaches work best
with their customers. Website shoppers are
looking for answers and products.
• Good online stores provide excellent answers
to frequently asked questions (FAQs).
Web Design
Improved Satisfaction and
Perceived Value
• Convenience, excellent answers and
references, customer service and user-
friendly website features combine to give
customers better satisfaction with your
business.
• Add value to your site with tips, advice and
content relevant to the general
Interests of your target clientele.
Web Design
Cost-effective and
Flexible Advertising
• Internet web space is cheap and more
accessible than print advertising.
• Your online company information and product
offerings can be updated on-demand and
reach a much wider audience than print or
television advertising alone.
Web Design Market Research
• Web sites have many tools at their disposal
to find what customers like and want, how
they perceive your business and how the
business can improve products and services.
• Features on a small business website might
include surveys or visitor polls as well as
opportunities for feedback.
Web Design Growth and Market Expansion
• Customizing your small business website and
marketing platform lets you open doors for
customers without regard to geography.
• Smart entrepreneurs also steer potential
investors to the site to learn more about the
business and its achievements.
Web Design Growth and Market Expansion
• Potential customers use these directories
much like paper telephone directories when
searching for services or products.
• Joining a local directory such as the
Northampton Business Directory is free, and
most directories help small business design
quality listings that attract customers.
Web Design Business Credibility
• Businesses with great websites show
potential customers how the business is
trustworthy.
• Customers often use websites to research
purchases and determine which suppliers
and brands are credible.
Web Design Promote Store Premises
• Quality, high functioning business websites
offer customers what they need to find for
visiting bricks-and-mortar stores in the local
area.
• A quality local directory listing may feature a
map and directions to the store along with
hours of operation, contact information and
special promotions.
Web Design Promote Store Premises
• Advertising promotions on the website
encourage visitors to visit the store in person.
• Websites are flexible and your Webmaster
can update information quickly or even add
short-term in-store or online discounts to
customers.
Web Design Contact us
• For more information and to
get started go to our website at http://www.northampton-marketing.uk