The Business of Technology

How ‘Applied Technology’ is helping the Business grow

Wake-Up Videos – Connected World

What would you do…!? When someone in a remote rural area in India has got a

medical complication and can only be treated by doctors in New York?

When you want to see your friend in Tokyo not just in voice and not just in video but at a hand-shake distance

When you want your car do identify the friend travelling on the same road but 2 KM behind you

When you want to access internet in any remotest place in the globe

When you want to just tap and order any product When you want your refrigerator to advice on dinner based

on vegetables stored in it

They are Realities NOW

Holoportation Video

Hot Technologies

SMACiSocial Media

MobileAnalyticsCloud

Internet of Things

What is

SMAC – The Third Platform

IDC believes that by 2020, 40 percent of the US$5 trillion IT spending will be driven by third-platform technologies

Gartner claims that these interdependent trends are "transforming the way people and businesses relate to technology”

First PlatformMainframeLate 1950s

Second PlatformClient / ServerFrom mid 1980s

Third PlatformSMACFrom early 2010s

Fourth Platform

Third Generation - Evolution

AR Rahman

uses Natural

Interfaces…!

IDC Predictions 2020 25% of food and consumer packaged goods retail shopping

will be conducted in omni-channel commerce marketplaces 40% of security revenues become tied to predictive

capabilities, protecting the mobile cloud accounts for 35% of enterprise security products sold

IoT security budgets shift from today's 80% spent on perceived terrorism threats to 80% from actual threats of unfair economic advantage

Additive manufacturing technologies enable "produce on demand" scenarios for over 10% of purchases. More than a 1/3 of these products are customized through cognitive understanding of the buyer's needs

It will be a DX Economy Digital Transformation Economy

Social TechnologySMAC

Social Technology Gartner defines social technology as, “Any technology that

facilitates social interactions and is enabled by a communications capability, such as the Internet or a mobile device.”

Companies, big and small, inject a social element into every product and service (Ex. Car launch, Movie launch, Online Shop etc.)

Governments are strongly moving into Social Media for direct feedback (Ex. Twitter for complaints / feedback)

Organizations customizing Corporate Social Media for in-house interactions

Hiring is decided based on Social Media profiles Social Media influences the Society on critical decisions

Social Technology

Cloud Mobile Big Data

Social Media

Provides Infrastructur

e

Provides Easy Access Provides

Insight

Mobile TechnologySMAC

Mobile Technology Access to data ‘anywhere’ and ‘anytime’ is the theme of

Third Platform What all does Mobile do for us: -

Remote working – Email / Chat / Video Conferencing etc Travel Assistant – Ixigo Travel App Social Engagement – Context Aware Recommendations –

Zomato / Amazon Instant Information – Wiki / Google Goggles Health Monitor – Pedometer / Heart Rate Measurement Education – Educational Tablet

Challenges – Access Points / Data Volume / Security

Facebook’s Aquila Project Video

Google’s Loon Project Video

Big Data - AnalyticsSMAC

Big Data – Analytics There is a deluge of information available for Corporates through

various channels Corporates wants to make some sense using these data Mass Customization is done based on customer preferences Key data sources used to make decisions

Demographic Data of Customer Social Data of Customer Data related to Customer Mobile

World generates 8 Zeta Bytes of data annually that needs 2 trillion DVDs to store…!

Walmart – Big Data Case Study Walmart does ‘real-time’ semantic analysis of various

social media streams These Social metadata contains customers, topics,

products, locations and events information Walmart combines these data streams with customer

data, sales data, financial data and mobile data to obtain a complete overview of their customers

Walmart Social Genome is a massive, constantly-changing, knowledge base with hundreds of millions of entities and relationships

Walmart focusses on individual users and gives customized experience

Walmart – Big Data Case Study (contd.)

Genome Architecture Walmart Achievements Walmart changes prices 50000

times in a month Walmart online sales grew 30% Walmart sends personalized

messages based on customer profiles

Walmart does ‘Dynamic Pricing’ based on customer priority

Big Data Video

Cloud TechnologySMAC

Cloud Technology

Cloud is the Heart of Third Platform While Big Data and Mobile provides and analyzes data, cloud is

needed to make it accessible Without Cloud, data can be accessed only in office environments Cloud Computing depicts five essential characteristics: -

On-Demand Self Service Broad Network Access from any channel viz. Mobile, Laptop, Workstation Resource Pooling – Easy allocation of resources to multiple customers Rapid Elasticity – Easily scale upward or downward based on demand Measure Service – Easy to measure the usage based on the type of service

Cloud Service Models

Infrastructure as a Service (IaaS)

The basic cloud service model Offers virtual machines, storage, security Ability to scale up or down based on customer’s requirements

Platform as a Service

Provides development environment to Developers This computing platform includes Programming Language, Executing

Environment, Database and Web Server Developers can run software solutions on cloud without buying and

managing the underlying hardware and software layers

Software as a Service

Software applications are provided with metered usage The software application could be Email, ERP, CRM, Games etc In this model, cloud providers install and operate application software

and users access the software from cloud clients

Driverless Car Video

Case Study – Internet of Things

An electrical appliances producing organization would like to adapt to latest technology. It would like to incorporate IoT (Internet of Things) in its appliances. The end goal is to engage the customer and provide an experience that is based on their taste. How do you think IoT can be deployed effectively here?Design a business solution of harnessing the power of IoT

KEEP CALM

IT’S QUESTION TIME

How do we meet again?My LinkedIn ProfileAll my knowledge is like open source, you can take it and extend it and return it…!

THANK YOU