Post on 12-Sep-2014
description
SIZZLIN’STATS for
Market Researchand SEO
20 Great Stats to Enhance your SEO Strategy
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44% of online shoppers begin by using a
search engine. (Interconnected World: Shopping and Personal Finance, 2012)
57% of TV viewers use the web simultaneously. (Nielson, 2009)
53% of all organic clicks go to the top search result. (Compete.com, 2012)
Sear
ch R
anki
ng
1
2
3
4
5
53%
15%
9%
6%
4%
(Marketing Sherpa, February 2007)
70% of the links search users click on are organic, not paid.
Google only loves you when everyone else loves you first.
Wendy Piersall, ProBlogger guest post
“”
Worldwide, we conduct
131 billion searches per month on the web. (Comscore, January 2010)
61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
6 out of 10 organizations plan to increase SEO spending in 2013(Source: Imforza.com, “SEO Predictions for 2013”, by Vinny LaBarbera, 2/7/2013)
10 good links is worth 10000 bad ones. The type and relevance of a link is way more important than the number.”
“
75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
Search is the #1 driver of traffic to content sites, beating social media by more than 300%
Search
Social Media
Imforza, the Internet Marketing Agency, “8 SEO Stats that are hard to ignore”, published by Vinny LaBarbera, 02/01/2013
Tad Chef, SEO 2.0 SEO Blog
SEO is like Acupuncture and Homeopathy: It Works Even if You Don’t Know How or Why ”
“
(HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
401-1000
51-100
The average click-through rate for paid search in 2010 (worldwide) was 2% (Convario, January 2011)
of unsuccessful searches are followed with keyword refinement.Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
80%
of searches unsuccessful after the first page choose to refine their keyword search phrase or their chosen search engine.Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
41%
Search Engine Journal, “24 Eye-Popping SEO Statistics”, published by Eric Siu 04/19/2012
Inbound Lead Costs
Outbound Lead Cost
61%
40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
SEO
PPC
40%
22%