Sizzlin' Stats for Market Research and SEO
21
SIZZLIN’ STATS for Market Research and SEO 20 Great Stats to Enhance your SEO Strategy
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12-Sep-2014 -
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Looking for some great SEO stats to use in your next business presentation? Check out Sizzlin' Stats, where we've got 20 slides filled with hot data -- use it, share it, show it off, but by all means, don't forget to credit the folks whose stats we use. They cover SEO tips and best practices -- and are guaranteed to wow your business prospects and partners.
Transcript of Sizzlin' Stats for Market Research and SEO
SIZZLIN’STATS for
Market Researchand SEO
20 Great Stats to Enhance your SEO Strategy
MarketResearch.comWe Help You Find the Business Intelligence You Need
Knowledge CenterTake a deep dive into our database of business intelligence specific to a market or vertical from over 15 years of authoritative research. We offer Knowledge Centers on life sciences, pet products & services, food & beverage, household items, demographics, and financial services & credit cards.
ProfoundA business solution that provides a wide perspective across multiple industries and publishers and allows you to select & download specific parts (graphs, tables, charts or chapters) from different market research reports.
Market Research ReportsWe offer reports from over 720 leading global publishers and update our collection daily to provide you with instant online access to the world’s most complete and current database.
We provide Market Research Based Solutions tailored to your specific business goals.
44% of online shoppers begin by using a
search engine. (Interconnected World: Shopping and Personal Finance, 2012)
57% of TV viewers use the web simultaneously. (Nielson, 2009)
53% of all organic clicks go to the top search result. (Compete.com, 2012)
Sear
ch R
anki
ng
1
2
3
4
5
53%
15%
9%
6%
4%
(Marketing Sherpa, February 2007)
70% of the links search users click on are organic, not paid.
Google only loves you when everyone else loves you first.
Wendy Piersall, ProBlogger guest post
“”
Worldwide, we conduct
131 billion searches per month on the web. (Comscore, January 2010)
61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
6 out of 10 organizations plan to increase SEO spending in 2013(Source: Imforza.com, “SEO Predictions for 2013”, by Vinny LaBarbera, 2/7/2013)
10 good links is worth 10000 bad ones. The type and relevance of a link is way more important than the number.”
“
75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
Search is the #1 driver of traffic to content sites, beating social media by more than 300%
Search
Social Media
Imforza, the Internet Marketing Agency, “8 SEO Stats that are hard to ignore”, published by Vinny LaBarbera, 02/01/2013
Tad Chef, SEO 2.0 SEO Blog
SEO is like Acupuncture and Homeopathy: It Works Even if You Don’t Know How or Why ”
“
(HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages.
401-1000
51-100
The average click-through rate for paid search in 2010 (worldwide) was 2% (Convario, January 2011)
of unsuccessful searches are followed with keyword refinement.Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
80%
of searches unsuccessful after the first page choose to refine their keyword search phrase or their chosen search engine.Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
41%
Search Engine Journal, “24 Eye-Popping SEO Statistics”, published by Eric Siu 04/19/2012
Inbound Lead Costs
Outbound Lead Cost
61%
40% of SEO campaigns aware of their ROI achieve returns in excess of 500%, while only 22% of PPC campaigns were able to achieve this value.
Intraspin.com, “10 Statistics that demonstrate the value of SEO”)
SEO
PPC
40%
22%
