OON, Jin Teik Chief Executive Officer, Singapore Sports Council27 September 2010 Arial, font size 18

Strategic Collaboration:Singapore Government & FINA

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A statutory board of the Ministry of Community Development

Youth & Sports

Singapore’s lead government agency for sports promotion…..

participation, excellence, industry

Singapore Sports Council

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Collaborate to Win

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FINA & Singapore

FINA Arena Swimming World Cup – host city since 2007

FINA 10km Marathon Swimming World Cup – host city 2008

FINA Water Polo School for Referees – host city 2008

FINA World Swimming Coaches Conference (inaugural) –host city 2009

FINA 9th World Swimming Officials Seminar – host city 2010

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Singapore is the world’s easiest place to do business

Doing Business 2010 Report, World Bank

Economy 2010 Rank 2009 Rank

Singapore 1 1

New Zealand 2 2

Hong Kong, China 3 3

United States 4 4

United Kingdom 5 6

Denmark 6 5

Ireland 7 7

Canada 8 8

Australia 9 9

Norway 10 10

• Economic Performance

• Competitiveness & Business Environment

• Business Legislation & Efficiency

• Government

• Labour

• Expatriate Living

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Other Singapore Accolades

• World's 2nd freest economyThe Heritage Foundation, Index of Economic Freedom 2007

• Best quality for port infrastructureGlobal Competitiveness Report 2006-2007

• 2nd most technologically ready nation in AsiaGlobal Competitiveness Report 2006-2007

• Top 20 business environmentsThe Economist Intelligence Unit, in its Business Environment Ranking (2006-2010)

• Most cost-competitive place for businessKPMG Competitive Alternatives Study, 2006

• World's 13th E-ready countryEconomist Intelligence Unit, 2006

• 1st in the world for quality of air transportationWorld Competitiveness Yearbook 2006

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Singapore as a Sports City???

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FINA … “Water is Our World”

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Transformation to an Aquatics Hub

1. Singapore Sports

2. Singapore Aquatics – Program Strategy

3. Singapore Aquatics – Venue Strategy• Public facilities• Open water• Singapore Sports Hub

4. FINA Events – Benefits for Singapore

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• Develops resilient & healthy Singaporeans• Bonds a multi-racial society together• Enhances national pride• Contributes to a vibrant society & economy• Strengthens friendships with other nations

Strategic Outcomes

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As A Global City“A Great Place to Live, Work, & Play”

… and A Sports City“A Sporting Singapore! Our Way of Life”

Positioning Singapore

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2005

117th IOC session

2008

Inaugural Formula1TM

SingTel Singapore Grand Prix(night / city)

2010

Inaugural Youth Olympic Games

2009

Inaugural Asian Youth Games

Host City Achievements

16

Singapore hosts over 600 international / local sports events annually

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2010 Ultimate Sports Cities Awards (Sports Business International) – 2nd

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Holistic Pathway Development Strategy

Excellence path

NS

Pre-school Primary Secondary JC/Poly Poly/University Single or married with

young children

RetireeSingle or married with older children

16 18/193 126 25-40 60+40-60

Productive Workforce

Healthy & Mobile S’poreans (aging population)

Fighting Fit Soldiers

National Solution:

Youth Sports Development Adult Sports Development

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• Locomotor skills

• Stability skills

• Manipulative skills

Fundamental Skills as Foundation

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OBJECTIVE:

Learn to Swim in a Fun &

Safe Way

<6-stage program>

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Satellite Centres for Sports Development

Primary & Secondary Schools(MOE)

Niche Secondary Schools (MOE)

Centres of Excellence (MOE)

Programme for School-based Excellence Primary Schools

(MOE)

Centres of Excellence(MOE)

Junior Sports Academies (MOE)

Singapore Schools Sports Teams (Elite & Developmental Squads)

(MOE)

Youth Sports Academies (MOE)

Age Group Training Squads (NSA)

Singapore Sports School (MCYS)

Singapore Sports Institute

National Team /National Youth Team

Talent DevelopmentInterest DevelopmentRecreational ParticipationAge

19+

6 -12

13 -16

17-18

National Elite System

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Sports Medicine

Sports Science

TrainingAcademies

R&D &Design

Branding

Manufactur-ing

Distribution

Facility/VenueManagement

EventsManagement

Facility Design & Development

Sports Media & PR

Rights Owners

SportsSponsorship

Athletes

Consumers Events

Drivers

InternationalOrganisations

SportsMarketing & Consultancy

Sports Infrastructure

Sports Performance &

Training/Education

Sports Education

SportsProduct

Sports Management

Aquatics Ecosystem as a Business Model

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(partial listing)

Indoor Outdoor- 970+ Multipurpose Halls - 1200+ swimming pools-1160+ gymnasiums - 100 Olympic swimming pools-1100+ Fitness gyms - 800+ tennis courts- 49+ bowling centres - 329+ dedicated badminton courts- 100+ shooting ranges - 747+ dedicated basketball courts- 70+ rock climbing walls - 442+ football fields- 495+ squash courts - 192+ dedicated volleyball courts- 780+ billiard tables - 318+ dedicated netball courts-1895+ table tennis tables - 100+ 400m-athletic tracks-1470+ dedicated badminton cts - 1212 Fitness parks/corners-1400 + dedicated basketball cts

Upcoming Infrastructure:- Singapore Sports Hub - Changi Motorsports Hub

Sports Facilities in Singapore

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Public Sports Facility – Lap Pool

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Public Sports Facility – Lap Pool

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Public Sports Facility – Lap Pool

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Public Sports Facility – Feature Pool

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Public Sports Facility – Feature Pool

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Public Sports Facility – Feature Pool

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Singapore Sports Hub

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Uniquely Singapore – Land & Water Hub

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Aquatic & Leisure Water Centre

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Water Sports Centre

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Singapore Sports Hub … April 2014

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FINA Events Bring Huge Benefits

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FINA Events – Benefits for Athletes

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FINA Events – Benefits for Athletes

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FINA Events – Benefits for Spectators

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FINA Events – Benefits for Spectators

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FINA Events – Benefits for Sponsors

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FINA Events – Benefits for Sponsors

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FINA Events – Media & Broadcast

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POSITIVERETURNS ON INVESTMENT

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